CRM Change Management Lead — Hybrid HubSpot Rollouts

Cognita; Dubai; Hybrid; AED 260,000 - 420,000; Full time

Job summary

Cognita is seeking a CRM Change Management Lead in Dubai to drive change readiness for HubSpot and ongoing CRM updates across clusters and schools. You will shape communications, manage adoption risk, and coordinate training with the CRM Enablement team, ensuring a unified approach across regions.

The role requires applying established change frameworks, excellent stakeholder engagement, and the ability to operate in a matrixed, multi-site organisation.

Qualifications

• Experience applying a recognised change framework in a real organisation.
• Led change management for technology or process rollouts across multiple sites or regions.
• Managed stakeholder resistance and adoption risk in a matrixed organisation.
• Designed and delivered comms and engagement plans for diverse audiences.
• Excellent written and verbal communication tailored to leaders and staff.
• Defined adoption metrics and translated data into practical interventions.
• Degree-level education or equivalent professional experience.

Responsibilities

• Own the change management strategy for HubSpot and CRM changes across clusters and schools.
• Identify adoption blockers early and work with leaders to address them before go-live.
• Design engagement and communications plans for each rollout wave.
• Maintain a change calendar aligned with delivery plans to avoid overlaps.
• Coordinate training within the broader change plan with CRM Enablement.
• Define KPIs and data sources to track adoption, sentiment, and fatigue.

Skills

ADKAR/Prosci/Kotter

Change management

Stakeholder engagement

Communications planning

Multi-site rollout

CRM change experience

Education

Degree-level education

Tools

HubSpot

Salesforce

Job description

Cognita is seeking a CRM Change Management Lead in Dubai to drive change readiness for HubSpot and ongoing CRM updates across clusters and schools. You will shape communications, manage adoption risk, and coordinate training with the CRM Enablement team, ensuring a unified approach across regions.

The role requires applying established change frameworks, excellent stakeholder engagement, and the ability to operate in a matrixed, multi-site organisation.