HubSpot CRM Data Lead - Quality & Migration

Cognita Schools; Dubai; Hybrid; AED 180,000 - 240,000; Full time

Job summary

Cognita is seeking a CRM Data Manager in Dubai to own the quality, completeness and governance of CRM data as we migrate schools onto HubSpot. You’ll define data mappings, lead cleansing efforts and establish standards across multiple markets, partnering with central teams.

You will report on KPIs, drive data capture improvements, and collaborate with IT, analytics and school leaders during a multi‑site rollout, with a 4‑day office pattern and occasional travel.

Qualifications

• Experience leading data migration, cleansing or data quality initiatives, ideally within a CRM or customer data platform.
• Experience establishing data quality standards, processes or governance in an operational context, not just on projects.
• Experience working across both central and site-based stakeholders in a multi-site or multi-market organisation.
• A strong data management discipline, with attention to detail and a structured approach to cleansing, mapping and validation at scale.
• Confidence working hands‑on with HubSpot or an equivalent CRM or data platform, including import/export tools and basic data transformation.
• Clear communication skills, with the ability to turn data issues into practical guidance for non-technical, school-based colleagues.
• Degree-level education or equivalent professional experience

Responsibilities

• Lead data cleansing and remediation for each school or cluster ahead of HubSpot migration, and continue to own remediation as issues arise once a school is live
• Define and document data mapping between our legacy systems (Dynamics) and HubSpot, giving migration execution clear requirements to build against
• Support migration execution, whether through CSV/Excel import or script-based load, validating data as it lands and resolving discrepancies quickly
• Own ongoing governance of CRM data quality and completeness across all live schools, setting the standards other teams work to
• Establish processes that promote accurate data capture at key points in the Sales and Parent Experience journey
• Partner with the CRM Insights and Analysis Manager to define and own the KPIs that measure data quality and completeness
• Raise HubSpot configuration or UI improvements that would improve data capture with the Business Analyst, for prioritisation into the CRM roadmap
• Provide data quality reporting to school-level stakeholders (such as Parent Experience Managers and Principals) and to central teams
• Maintain a repeatable data standard and playbook covering both migration and ongoing governance, so our approach is consistent across schools and clusters

Skills

Data migration

Data quality

Cross-site collaboration

HubSpot

Education

Degree-level education

Tools

HubSpot

Job description

Cognita is seeking a CRM Data Manager in Dubai to own the quality, completeness and governance of CRM data as we migrate schools onto HubSpot. You’ll define data mappings, lead cleansing efforts and establish standards across multiple markets, partnering with central teams.

You will report on KPIs, drive data capture improvements, and collaborate with IT, analytics and school leaders during a multi‑site rollout, with a 4‑day office pattern and occasional travel.