CRM Business Analyst — Global HubSpot Rollout (Dubai, Hybrid)

Cognita; Dubai; Hybrid; AED 279,000 - 446,000; Full time

Job summary

Cognita is seeking a CRM Business Analyst to bridge Commercial needs and IT delivery for our global CRM platform. In this fixed-term 12-month role, you will convert business requirements into actionable specifications and help evolve the CRM from HubSpot rollout to ongoing enhancements.

The position is based in Dubai with a hybrid work pattern. You’ll collaborate with marketing, admissions, and IT, shaping the CRM roadmap, defining acceptance criteria, and maintaining a live backlog while

Qualifications

• Gather and document business requirements for CRM and Commercial stakeholders.
• Map current and future-state processes affecting CRM usage.
• Translate requirements into clear, structured specifications for IT.
• Define acceptance criteria and UAT test scenarios.
• Maintain a live, prioritised requirements backlog aligned to the CRM roadmap.
• Experience with HubSpot or similar CRM platforms is desirable.

Responsibilities

• Gather and document business requirements from CRM and Commercial stakeholders, acting as the formal intake channel for the CRM product roadmap.
• Map current and future-state processes where a change affects how CRM is used, not just what it does.
• Translate requirements into clear, structured specifications for IT’s Solutions Architect.
• Define acceptance criteria and test scenarios to be validated at UAT.
• Maintain a live, prioritised requirements backlog aligned to the CRM product roadmap.
• Stay involved through solution design and UAT, confirming IT builds meet agreed criteria.
• Keep stakeholders informed of status and decisions, maintaining a central record of requirements and process definitions.

Skills

Business Analyst

Requirements elicitation

Process mapping

Functional requirements

IT collaboration

Backlog management

Trade-off facilitation

Education

Degree-level education

Tools

Jira

Azure DevOps

Confluence

Job description

Cognita is seeking a CRM Business Analyst to bridge Commercial needs and IT delivery for our global CRM platform. In this fixed-term 12-month role, you will convert business requirements into actionable specifications and help evolve the CRM from HubSpot rollout to ongoing enhancements.

The position is based in Dubai with a hybrid work pattern. You’ll collaborate with marketing, admissions, and IT, shaping the CRM roadmap, defining acceptance criteria, and maintaining a live backlog while