CRM Executive

Client of HR Ways; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Client of HR Ways is seeking a results-driven CRM Executive to own hands-on execution in Dubai. You will build, test, and deploy CRM campaigns on MoEngage, directly impacting user conversion and retention for the e-commerce business.

Responsibilities include end-to-end campaign deployment across Push, Email, and WhatsApp, audience segmentation, A/B testing, and rigorous QA to ensure error-free execution. Strong HTML/CSS and data-handling skills are required.

Qualifications

• 2-4 years of B2C retention marketing / lifecycle marketing experience.
• Hands-on MoEngage experience; Braze a plus.
• Proven ability to execute campaigns across Push, Email and WhatsApp.
• HTML/CSS edits for email templates; Excel/Sheets for data segmentation.
• Detail-oriented, process-driven, with QA mindset.

Responsibilities

• Campaign Execution: Own end-to-end setup and deployment of B2C campaigns across Push, Email, and WhatsApp using MoEngage and Braze.
• Implementation & Configuration: Set up campaign logic, audience segmentation and trigger-based journeys.
• Segmentation & Data Handling: Pull clean lists based on behavioral and demographic data; ensure data hygiene.
• A/B Testing: Run tests on copy, send times and variants to optimize open rates and CTRs.
• Quality Assurance: QA campaigns across devices before launch to ensure error-free execution.
• Performance Tracking: Monitor delivery metrics and provide basic reports to Head of CRM.

Skills

B2C Marketing

A/B Testing

Data Segmentation

HTML/CSS

Email Campaigns

WhatsApp Marketing

Tools

MoEngage

Braze

Job description

Job Summary

Looking for an ideal candidate will be results-driven CRM Executive to own hands-on execution. The person will be responsible for building testing and deploying CRM campaigns on the MoEngage platform directly impacting user conversion and retention for the e-commerce business.

Key Responsibilities

• Campaign Execution: Own the end-to-end setup and deployment of B2C campaigns across Push Notifications, Email, and WhatsApp using MoEngage and Braze.
• Implementation & Configuration: Set up campaign logic, audience segmentation and trigger-based journeys within the CRM platforms. You will be expected to run to implement strategies, not just plan them.
• Segmentation & Data Handling: Pull clean and segment user lists based on behavioral and demographic data to ensure targeted delivery. Ensure data hygiene before every send.
• A/B Testing: Execute A B tests on copy, send times and creative variants to optimize open rates and CTRs.
• Quality Assurance: Conduct rigorous QA on all campaigns links, dynamic content rendering across devices before launch to ensure error-free execution.
• Performance Tracking: Monitor delivery, open and click-through rates. Flag anomalies and provide basic reports on campaigns to the Head of CRM.

Required Qualifications

• 2-4 Years of B2C Experience: Hands-on experience in retention marketing, CRM, or lifecycle marketing within a consumer-facing business.
• Platform Expertise: Mandatory hands-on experience with MoEngage. Strong preference for candidates who also have experience with Braze (or similar platforms like CleverTap).
• Channel Proficiency: Proven ability to execute campaigns across Push Notifications, Email, and WhatsApp is non-negotiable.
• Technical Aptitude: Comfortable with HTML/CSS for email templates (basic edits) and Excel/Google Sheets for data segmentation.
• Execution Mindset: You must be detail-oriented, process-driven, and comfortable with the repetitive nature of campaign setup and QA.