Marketing Automation Specialist

ClearGrid; Dubai; Vor Ort; AED 150.000 - 260.000; Vollzeit

Zusammenfassung

ClearGrid is seeking a Marketing Automation Specialist to design and optimize data-driven lifecycle campaigns across email, push, WhatsApp and in-app channels. The role blends marketing automation, growth hacking and experimentation to boost engagement, retention and conversion using WebEngage or Braze with CRM and analytics systems to craft personalized journeys.

You will test ideas with A/B and multivariate experiments, define KPIs with product and data teams, and map touchpoints across the

Qualifikationen

• Bachelor's degree in Marketing, Computer Science, AI or related field.
• Hands-on experience in marketing automation, CRM or growth marketing.
• Preferred certifications in Braze/WebEngage, growth hacking or digital experimentation.

Aufgaben

• Design, implement and scale multi-channel lifecycle campaigns (email, push, WhatsApp, in-app).
• Develop growth hacking strategies to test and validate new ideas, channels and funnels.
• Run A/B and multivariate testing on subject lines, creatives and journeys to optimize conversions.
• Use customer data, analytics and segmentation to deliver personalized experiences.
• Collaborate with product, growth and data teams to define KPIs, attribution models and dashboards.

Kenntnisse

WebEngage or Braze

Growth hacking frameworks

A/B testing

CRM systems

CDPs and segmentation

Analytical mindset

HTML/CSS for emails

Cross-functional collaboration

Project management

Ausbildung

Bachelor's degree in Marketing, Computer Science, Artificial Intelligence, or related field

Tools

Braze

WebEngage

Google Analytics

SQL

Python

Jobbeschreibung

Position Overview

The Marketing Automation Specialist at ClearGrid is responsible for building optimizing and scaling data-driven customer lifecycle campaigns across email push WhatsApp and in-app channels. This role combines marketing automation expertise growth hacking strategies and data-driven experimentation to increase customer engagement retention and conversion. The specialist will leverage platforms such as WebEngage or Braze alongside CRM and analytics systems to design personalized customer journeys and drive measurable growth.

Key Responsibilities

• Design implement and scale multi-channel lifecycle campaigns (email push WhatsApp in-app) using tools such as WebEngage or Braze.

• Develop and execute growth hacking strategies to test and validate new campaign ideas channels and funnels.

• Run A/B and multivariate testing on subject lines creatives customer journeys and incentives to optimize conversion rates.

• Use customer data behavioral analytics and segmentation models to deliver personalized experiences.

• Collaborate with product growth and data teams to define KPIs attribution models and dashboards for campaign effectiveness.

• Map out and enhance customer journeys by developing effective communication touchpoints throughout the lifecycle.

Qualifications

• Education: Bachelors degree in Marketing Computer Science Artificial Intelligence or related field.

• Experience: 35 years of hands-on experience in marketing automation CRM or growth marketing.

• Certifications (preferred):

  • Braze Certified Marketer or WebEngage advanced training.

  • Growth Hacking or Digital Experimentation certification.

  • Google Analytics SQL or Python for marketers.

Competencies & Skills

• Proven expertise with WebEngage or Braze.

• Strong knowledge of growth hacking frameworks rapid experimentation and funnel optimization.

• Advanced skills in A/B and multivariate testing.

• Experience working with CRM systems CDPs and customer segmentation.

• Analytical mindset with the ability to translate data into actionable insights.

• Familiarity with HTML/CSS for email template design and execution.

• Strong communication cross-functional collaboration and project management abilities.