CRM Campaign Architect — MoEngage & Braze Expert

HR Ways; Dubai; Vor Ort; AED 180.000 - 240.000; Vollzeit

Benefits dieser Stelle

Health insurance for employee & family

Annual Ticket

24 Annual leaves on year completion

Bonus - performance based

Annual increment

Zusammenfassung

HR Ways in Dubai is seeking a results-driven CRM Executive to own hands-on execution. You will build, test, and deploy CRM campaigns on MoEngage (and Braze) for our ecommerce business, aiming to improve user conversion and retention.

Will work onsite in Dubai, 9am-6pm, Monday to Friday, 2-4 years B2C CRM; comfortable with HTML/CSS for emails and data segmentation in Excel/Sheets. Benefits include health insurance, annual ticket, leaves, bonus, and annual increment.

Qualifikationen

• 2-4 years of B2C experience in retention marketing, CRM, or lifecycle marketing.
• Strong hands-on experience with MoEngage; Braze experience preferred.
• Proven ability to execute campaigns across Push Notifications, Email, and WhatsApp.
• Comfortable with HTML/CSS for email templates and data segmentation in Excel/Sheets.
• Detail-oriented, process-driven, and comfortable with repetitive campaign setup and QA.

Aufgaben

• Own end-to-end setup and deployment of B2C campaigns across Push Notifications, Email, and WhatsApp using MoEngage and Braze.
• Set up campaign logic, audience segmentation, and trigger-based journeys within the CRM platforms.
• Pull, clean, and segment user lists based on behavioral and demographic data; ensure data hygiene.
• Execute A/B tests on copy, send times, and creative variants to optimize open rates.
• QA campaigns across links and rendering before launch to ensure error-free execution.
• Monitor delivery, open, and CTR; report anomalies to Head of CRM.

Kenntnisse

CRM / lifecycle marketing

Retention marketing

Campaign execution

HTML/CSS basics

Tools

MoEngage

Braze

CleverTap (optional)

Jobbeschreibung

HR Ways in Dubai is seeking a results-driven CRM Executive to own hands-on execution. You will build, test, and deploy CRM campaigns on MoEngage (and Braze) for our ecommerce business, aiming to improve user conversion and retention.

Will work onsite in Dubai, 9am-6pm, Monday to Friday, 2-4 years B2C CRM; comfortable with HTML/CSS for emails and data segmentation in Excel/Sheets. Benefits include health insurance, annual ticket, leaves, bonus, and annual increment.