CRM Campaign Engineer - Push, Email & WhatsApp

Client of HR Ways; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Client of HR Ways is seeking a results-driven CRM Executive to own hands-on execution in Dubai. You will build, test, and deploy CRM campaigns on MoEngage, directly impacting user conversion and retention for the e-commerce business.

Responsibilities include end-to-end campaign deployment across Push, Email, and WhatsApp, audience segmentation, A/B testing, and rigorous QA to ensure error-free execution. Strong HTML/CSS and data-handling skills are required.

Qualifications

• 2-4 years of B2C retention marketing / lifecycle marketing experience.
• Hands-on MoEngage experience; Braze a plus.
• Proven ability to execute campaigns across Push, Email and WhatsApp.
• HTML/CSS edits for email templates; Excel/Sheets for data segmentation.
• Detail-oriented, process-driven, with QA mindset.

Responsibilities

• Campaign Execution: Own end-to-end setup and deployment of B2C campaigns across Push, Email, and WhatsApp using MoEngage and Braze.
• Implementation & Configuration: Set up campaign logic, audience segmentation and trigger-based journeys.
• Segmentation & Data Handling: Pull clean lists based on behavioral and demographic data; ensure data hygiene.
• A/B Testing: Run tests on copy, send times and variants to optimize open rates and CTRs.
• Quality Assurance: QA campaigns across devices before launch to ensure error-free execution.
• Performance Tracking: Monitor delivery metrics and provide basic reports to Head of CRM.

Skills

B2C Marketing

A/B Testing

Data Segmentation

HTML/CSS

Email Campaigns

WhatsApp Marketing

Tools

MoEngage

Braze

Job description

Client of HR Ways is seeking a results-driven CRM Executive to own hands-on execution in Dubai. You will build, test, and deploy CRM campaigns on MoEngage, directly impacting user conversion and retention for the e-commerce business.

Responsibilities include end-to-end campaign deployment across Push, Email, and WhatsApp, audience segmentation, A/B testing, and rigorous QA to ensure error-free execution. Strong HTML/CSS and data-handling skills are required.