CRM Executive (Onsite | Dubai | AED Salary)

HR Ways; Dubai; On-site; AED 180,000 - 240,000; Full time

Benefits offered by this job

Health insurance for employee & family

Annual Ticket

24 Annual leaves on year completion

Bonus - performance based

Annual increment

Job summary

HR Ways in Dubai is seeking a results-driven CRM Executive to own hands-on execution. You will build, test, and deploy CRM campaigns on MoEngage (and Braze) for our ecommerce business, aiming to improve user conversion and retention.

Will work onsite in Dubai, 9am-6pm, Monday to Friday, 2-4 years B2C CRM; comfortable with HTML/CSS for emails and data segmentation in Excel/Sheets. Benefits include health insurance, annual ticket, leaves, bonus, and annual increment.

Qualifications

• 2-4 years of B2C experience in retention marketing, CRM, or lifecycle marketing.
• Strong hands-on experience with MoEngage; Braze experience preferred.
• Proven ability to execute campaigns across Push Notifications, Email, and WhatsApp.
• Comfortable with HTML/CSS for email templates and data segmentation in Excel/Sheets.
• Detail-oriented, process-driven, and comfortable with repetitive campaign setup and QA.

Responsibilities

• Own end-to-end setup and deployment of B2C campaigns across Push Notifications, Email, and WhatsApp using MoEngage and Braze.
• Set up campaign logic, audience segmentation, and trigger-based journeys within the CRM platforms.
• Pull, clean, and segment user lists based on behavioral and demographic data; ensure data hygiene.
• Execute A/B tests on copy, send times, and creative variants to optimize open rates.
• QA campaigns across links and rendering before launch to ensure error-free execution.
• Monitor delivery, open, and CTR; report anomalies to Head of CRM.

Skills

CRM / lifecycle marketing

Retention marketing

Campaign execution

HTML/CSS basics

Tools

MoEngage

Braze

CleverTap (optional)

Job description

About the company we're hiring for Currently:

UAE-based pioneer delivering customer-centric experiences and unparalleled opportunities through cutting-edge technology, with six innovative tech ventures across the globe.

Job Summary:

Looking for a ideal candidate will be results-driven CRM Executive to own hands-on execution. The person will be responsible for building, testing, and deploying CRM campaigns on the MoEngage platform, directly impacting user conversion and retention for the e-commerce business.

Key Responsibilities:

• Campaign Execution: Own the end-to-end setup and deployment of B2C campaigns across Push Notifications, Email, and WhatsApp using MoEngage and Braze.
  
• Implementation & Configuration: Set up campaign logic, audience segmentation, and trigger-based journeys within the CRM platforms. You will be expected to "run to implement" strategies, not just plan them.
  
• Segmentation & Data Handling: Pull, clean, and segment user lists based on behavioral and demographic data to ensure targeted delivery. Ensure data hygiene before every send.
  
• A/B Testing: Execute A/B tests on copy, send times, and creative variants to optimize open rates and CTRs.
  
• Quality Assurance: Conduct rigorous QA on all campaigns (links, dynamic content, rendering across devices) before launch to ensure error-free execution.
  
• Performance Tracking: Monitor delivery, open, and click-through rates. Flag anomalies and provide basic reports on campaigns to the Head of CRM

Required Qualifications:

• 2-4 Years of B2C Experience: Hands-on experience in retention marketing, CRM, or lifecycle marketing within a consumer-facing business.
• Platform Expertise: Mandatory hands-on experience with MoEngage. Strong preference for candidates who also have experience with Braze (or similar platforms like CleverTap).
• Channel Proficiency: Proven ability to execute campaigns across Push Notifications, Email, and WhatsApp is non-negotiable.
• Technical Aptitude: Comfortable with HTML/CSS for email templates (basic edits) and Excel/Google Sheets for data segmentation.
• Execution Mindset: You must be detail-oriented, process-driven, and comfortable with the repetitive nature of campaign setup and QA.

Other Details:

Work Mode: ONSITE - Full Time

Location: Dubai, UAE

Experience: 2-4 years

Days: Monday to Friday

Timing: 9am-6pm

Benefits:

• Health insurance for employee & family
• Annual Ticket
• 24 Annual leaves on year completion
• Bonus - performance based
• Annual increment