CRM & Clienteling Manager
Location: Dubai, UAE
Reports to: General Manager / Owner
The Role
This is a hands‑on, build-from-scratch role. You will own our customer database end to end: extracting and cleaning data from POS, segmenting our client base, designing clienteling playbooks, and — critically — driving data‑capture discipline on the shop floor across all stores. You will be measured on capture rate, repeat purchase rate, and revenue from client outreach. This is not a strategy or vendor‑management role. You will pull the data yourself, build the segments yourself, and train store teams in person.
Responsibilities
- Audit, extract, and clean customer data from POS across all stores; build and maintain a single unified client database.
- Design and run RFM segmentation (VIP, repeat, lapsed, one‑time tourist) and produce monthly insights for management, including top‑client revenue concentration, reactivation opportunities, and brand cross‑shopping.
- Build and run clienteling programs via Whats App Business and email, including post‑purchase follow‑up, new‑arrival outreach, lapsed‑client reactivation, and VIP event invitations.
- Set data‑capture targets per store (name, phone, consent, purchase detail on 80%+ of transactions), train store teams, and audit compliance weekly on the floor.
- Ensure all data capture and outreach complies with UAE PDPL, including consent at capture and opt‑out handling.
- Select and implement a low‑cost CRM/clienteling tool suited to our scale and own it end to end.
- Track and report ROI, including repeat rate, reactivation revenue, and average spend by segment.
Requirements
- 5–8 years in retail CRM or clienteling, with at least 3 years in luxury/premium fashion or jewelry. GCC experience strongly preferred.
- Advanced Excel required; SQL or equivalent ability to work with raw POS exports strongly preferred.
- Proven, measurable results from clienteling campaigns you personally ran. Be ready to show numbers such as repeat‑rate lift and reactivation revenue.
- Demonstrated success improving data‑capture discipline in stores — you have trained and held retail teams accountable, not just managed a system.
- Working knowledge of Whats App Business and at least one CRM platform (Zoho, Hub Spot, Salesforce, or a clienteling app).
- Comfortable operating independently without a team or big budget.
- Nice to Have
- Experience at a GCC multi‑brand luxury operator.
- Arabic and/or Russian language skills.
- Familiarity with UAE PDPL / data‑privacy compliance in practice.
- Experience serving both resident and tourist luxury clientele.
What We Offer
Ownership of a greenfield function with direct access to ownership — your results are visible immediately.
A portfolio of globally recognized brands and an established high‑value client base.
Competitive salary commensurate with experience.
Performance bonus tied to repeat/reactivation revenue.