CRM Campaigns & Lifecycle Lead (Arabic)

amana; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

amana is seeking a Marketing CRM Executive to join our dynamic fintech marketing team in Dubai. You will drive data-driven customer experiences across email, push, and in-app messaging, shaping campaigns from planning to optimization.

You’ll work hands-on with CRM campaigns, lifecycle marketing, analytics, and A/B testing, translating insights into actions that engage the right customers at the right time while collaborating with cross-functional teams.

Qualifications

• 4+ years hands-on experience in CRM, lifecycle marketing, or campaign management.
• Arabic fluency is mandatory.
• Strong knowledge of HTML, CSS, and Excel.
• Hands-on experience building customer journeys and CRM/lifecycle architecture.
• Experience with CRM platforms such as Braze, Mailchimp, IBM Silverpop or similar tools.

Responsibilities

• Plan, build, execute, and optimize CRM campaigns across email, push notifications, in-app messaging, and content cards.
• Monitor campaign performance and translate data into clear, actionable insights.
• Run A/B tests across messaging, subject lines, templates, and other campaign elements to continuously improve performance.
• Build and optimize HTML/CSS-based campaign content, ensuring responsive experiences across devices.
• Build, manage, and optimize customer journeys and lifecycle campaigns within the CRM platform.
• Maintain accurate campaign data, documentation, tracking, and reporting.
• Work closely with Marketing, Product, Technology, and other teams to translate requirements into effective CRM solutions.
• Ensure all customer communications follow industry standards, compliance requirements, and CRM best practices.
• Continuously identify opportunities to improve customer engagement, campaign performance, and lifecycle experiences.

Skills

CRM campaigns

Lifecycle marketing

Analytics

HTML/CSS

Excel

Arabic fluency

A/B testing

Stakeholder mgmt

Campaign management

Communication

Tools

Braze

Mailchimp

IBM Silverpop

Job description

amana is seeking a Marketing CRM Executive to join our dynamic fintech marketing team in Dubai. You will drive data-driven customer experiences across email, push, and in-app messaging, shaping campaigns from planning to optimization.

You’ll work hands-on with CRM campaigns, lifecycle marketing, analytics, and A/B testing, translating insights into actions that engage the right customers at the right time while collaborating with cross-functional teams.