Sr. Specialist Marketing CRM

Talabat Holding; Dubai; On-site; AED 246,000 - 357,000; Full time

Job summary

Talabat is seeking a Sr. Specialist to own and implement CRM campaigns for talabat across countries, collaborating with our regional Performance Marketing team.

You will be hands-on, experiment-driven, and ensure campaigns run smoothly within budgets and deadlines. Requirements include a marketing degree with a data focus, 2+ years of CRM experience, excellent Excel skills, familiarity with Braze or similar tools, and fluent English (Arabic a plus).

Qualifications

• Bachelor's degree in marketing or equivalent, with a strong data focus.
• Minimum 2 years of proven relevant work experience, preferably in a fast-paced working environment.
• Excellent Excel skills.
• Experience in working with CRM and campaign management tools like Braze or similar is a plus.
• Being data-driven and passionate about results. Comfortable working with data and reporting campaign performance.
• Good time management skills.
• Fluency in written and spoken English. Arabic fluency is a plus
• Good interpersonal, communication and presentation skills
• Proactive, responsible, attention to detail and a good team player

Responsibilities

• Ideation of CRM campaigns around the customer lifecycle to meet business needs
• Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop etc.)
• Forecasting, aligning and monitoring campaign spend and ensuring adherence to monthly, quarterly and annual CRM budgets
• Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets
• Creating visibility for local marketing teams on performance and cost evolution
• Formulation of data backed hypotheses to optimize ROI from existing flows

Skills

Data-driven

Time management

Presentation skills

Team player

Fluent English

Education

Bachelor's degree in marketing or equivalent

Tools

Braze

Excel

Job description

Talabat is part of the Delivery Hero Group, the world's pioneering local delivery platform, our mission is to deliver an amazing experience-fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

WHAT'S ON YOUR PLATE?

Your mission is to work closely with our CRM team to ensure the execution of projects goes as smoothly as possible. As a Sr. Specialist, you will own and implement CRM campaigns on a country level for talabat. You'll need to be flexible, performance-driven, with an experimentation mindset and able to work with tight deadlines and be willing to be hands-on to get the job done. This role will be part of our regional Performance Marketing team looking after all talabat markets.

• Ideation of CRM campaigns around the customer lifecycle to meet business needs
• Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop etc.)
• Forecasting, aligning and monitoring campaign spend and ensuring adherence to monthly, quarterly and annual CRM budgets
• Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets
• Creating visibility for local marketing teams on performance and cost evolution
• Formulation of data backed hypotheses to optimize ROI from existing flows

Qualifications

WHAT DID WE ORDER?

• Bachelor's degree in marketing or equivalent, with a strong data focus.
• Minimum 2 years of proven relevant work experience, preferably in a fast-paced working environment.
• Excellent excel skills.
• Experience in working with CRM and campaign management tools like Braze or similar is a plus.
• Being data-driven and passionate about results. Comfortable working with data and reporting campaign performance.
• Good time management skills.
• Fluency in written and spoken English. Arabic fluency is a plus
• Good interpersonal, communication and presentation skills
• Proactive, responsible, attention to detail and a good team player