CRM Campaign Lead: Data-Driven Lifecycle Growth

Talabat; Dubai; On-site; AED 150,000 - 190,000; Full time

Job summary

Talabat is seeking a Sr. Specialist in CRM to own and implement country-level campaigns, partnering with the regional Performance Marketing team. You will work hands-on to ensure smooth project execution, with a focus on lifecycle campaigns and budget adherence.

The role requires a data-driven mindset, strong Excel skills, and experience with Braze or similar CRM tools. English fluency is essential; Arabic is a plus.

Qualifications

• Bachelor's degree in marketing or equivalent with data focus.
• Minimum 2 years of proven relevant work experience.
• Excellent Excel skills.
• Experience in working with CRM tools like Braze or similar.
• Being data-driven and passionate about results.
• Fluency in written and spoken English. Arabic fluency is a plus
• Good interpersonal, communication and presentation skills
• Proactive, responsible, attention to detail and a good team player

Responsibilities

• Ideation of CRM campaigns around the customer lifecycle to meet business needs
• Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop etc.)
• Forecasting, aligning and monitoring campaign spend and ensuring adherence to monthly, quarterly and annual CRM budgets
• Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets
• Creating visibility for local marketing teams on performance and cost evolution
• Formulation of data backed hypotheses to optimize ROI from existing flows

Skills

Excel

Communication

English fluency

Time management

Team player

Data-driven

Education

Bachelor's in Marketing

Tools

Braze

CRM platforms

Job description

Talabat is seeking a Sr. Specialist in CRM to own and implement country-level campaigns, partnering with the regional Performance Marketing team. You will work hands-on to ensure smooth project execution, with a focus on lifecycle campaigns and budget adherence.

The role requires a data-driven mindset, strong Excel skills, and experience with Braze or similar CRM tools. English fluency is essential; Arabic is a plus.