Sr. Specialist Marketing CRM

Talabat; Dubai; On-site; AED 150,000 - 190,000; Full time

Job summary

Talabat is seeking a Sr. Specialist in CRM to own and implement country-level campaigns, partnering with the regional Performance Marketing team. You will work hands-on to ensure smooth project execution, with a focus on lifecycle campaigns and budget adherence.

The role requires a data-driven mindset, strong Excel skills, and experience with Braze or similar CRM tools. English fluency is essential; Arabic is a plus.

Qualifications

• Bachelor's degree in marketing or equivalent with data focus.
• Minimum 2 years of proven relevant work experience.
• Excellent Excel skills.
• Experience in working with CRM tools like Braze or similar.
• Being data-driven and passionate about results.
• Fluency in written and spoken English. Arabic fluency is a plus
• Good interpersonal, communication and presentation skills
• Proactive, responsible, attention to detail and a good team player

Responsibilities

• Ideation of CRM campaigns around the customer lifecycle to meet business needs
• Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop etc.)
• Forecasting, aligning and monitoring campaign spend and ensuring adherence to monthly, quarterly and annual CRM budgets
• Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets
• Creating visibility for local marketing teams on performance and cost evolution
• Formulation of data backed hypotheses to optimize ROI from existing flows

Skills

Excel

Communication

English fluency

Time management

Team player

Data-driven

Education

Bachelor's in Marketing

Tools

Braze

CRM platforms

Job description

About the opportunity

Your mission is to work closely with our CRM team to ensure the execution of projects goes as smoothly as possible. As a Sr. Specialist, you will own and implement CRM campaigns on a country level for talabat. You'll need to be flexible, performance-driven, with an experimentation mindset and able to work with tight deadlines and be willing to be hands-on to get the job done. This role will be part of our regional Performance Marketing team looking after all talabat markets.

WHAT’S ON YOUR PLATE?

• Ideation of CRM campaigns around the customer lifecycle to meet business needs
• Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop etc.)
• Forecasting, aligning and monitoring campaign spend and ensuring adherence to monthly, quarterly and annual CRM budgets
• Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets
• Creating visibility for local marketing teams on performance and cost evolution
• Formulation of data backed hypotheses to optimize ROI from existing flows

WHAT DID WE ORDER?

• Bachelor's degree in marketing or equivalent, with a strong data focus.
• Minimum 2 years of proven relevant work experience, preferably in a fast-paced working environment.
• Excellent excel skills.
• Experience in working with CRM and campaign management tools like Braze or similar is a plus.
• Being data-driven and passionate about results. Comfortable working with data and reporting campaign performance.
• Good time management skills.
• Fluency in written and spoken English. Arabic fluency is a plus
• Good interpersonal, communication and presentation skills
• Proactive, responsible, attention to detail and a good team player

Who we are

Talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.