CRM Campaign Architect: Hyper-Personalized Journeys

Grandiose; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Grandiose is seeking a CRM Executive to join the CRM & Loyalty team. You will plan, execute, optimize and report on CRM campaigns across Email, WhatsApp, SMS, Push and other channels.

The role emphasizes hands-on execution, segmentation, and lifecycle marketing to drive engagement, retention and conversion. The ideal candidate will be data-driven, comfortable with MoEngage or similar platforms, and able to translate customer insights into hyper-personalized campaigns that improve performance and

Qualifications

• 2–3 years of experience in CRM, Customer Lifecycle Marketing, Marketing Automation or a similar role.
• Strong hands-on experience in day-to-day CRM campaign operations and execution.
• Experience working with CRM/Marketing Automation platforms such as MoEngage, Braze, CleverTap, WebEngage or similar.
• Strong understanding of customer segmentation, micro-segmentation and personalization.
• Proficiency in Excel/Google Sheets; Power BI familiarity is an advantage.
• Experience managing campaigns across multiple channels including Email, WhatsApp, SMS and Push Notifications.

Responsibilities

• Campaign Planning & Execution: end-to-end CRM campaigns across Email, WhatsApp, SMS, Push and other touchpoints.
• Coordinate with Marketing, Creative, E-commerce, Commercial, Data and Business teams to plan CRM campaigns.
• Develop and implement customer segments based on behavior, demographics, RFM and lifecycle stage.
• Plan and conduct A/B and multivariate tests; translate results into improvements.
• Prepare regular campaign performance reports and dashboards with key CRM KPIs.
• Manage the CRM database and CDP ecosystem for accurate data and activation.

Skills

CRM campaign operations

customer lifecycle marketing

data-driven decision making

cross-functional collaboration

A/B testing

Tools

MoEngage

Braze

CleverTap

WebEngage

Job description

Grandiose is seeking a CRM Executive to join the CRM & Loyalty team. You will plan, execute, optimize and report on CRM campaigns across Email, WhatsApp, SMS, Push and other channels.

The role emphasizes hands-on execution, segmentation, and lifecycle marketing to drive engagement, retention and conversion. The ideal candidate will be data-driven, comfortable with MoEngage or similar platforms, and able to translate customer insights into hyper-personalized campaigns that improve performance and