CRM Manager

Salt Digital Recruitment; Dubai; On-site; AED 223,200 - 334,800; Full time

Job summary

Salt Digital Recruitment seeks a CRM Manager in Dubai to lead customer lifecycle management. You will develop and execute data-driven campaigns across email, push, SMS, and in-app channels, ensuring every interaction strengthens customer loyalty.

The ideal candidate has 7-10 years of CRM experience, a strong analytical background, and hands-on expertise with major marketing automation tools. This role offers a chance to design high-performing customer journeys and reports directly to senior stakeholders.

Qualifications

• 7-10 years' experience in CRM or lifecycle marketing.
• Hands-on experience with leading CRM platforms.
• Demonstrated success in improving engagement and retention.

Responsibilities

• Develop and manage CRM strategies across multiple channels.
• Design personalised lifecycle journeys to boost customer engagement.
• Report on CRM performance and provide actionable insights.

Skills

CRM experience

Data-driven decision making

Lifecycle marketing

Marketing automation

Analytical skills

Project management

Excellent communication

Education

Bachelor's or Master's degree in Marketing, Business, or related field

Tools

Salesforce Marketing Cloud

Braze

MoEngage

Klaviyo

HubSpot

Job description

Role Overview

An organisation is seeking a CRM Manager to lead customer lifecycle management initiatives, delivering personalised, data-driven campaigns that maximise engagement, retention, and lifetime value. This role is responsible for developing and executing CRM strategies across email, push, SMS, and in-app channels, ensuring every customer interaction strengthens loyalty and commercial performance. This opportunity suits a professional who combines creative thinking with strong analytical capability to design high-performing customer journeys.

Key Responsibilities

• Develop and manage CRM strategy across email, push notifications, SMS, and in-app channels.
• Design and execute personalised lifecycle journeys to improve engagement, retention, and customer lifetime value.
• Segment audiences using behavioural, transactional, and demographic data to deliver targeted communications.
• Collaborate with analytics and product teams to monitor lifecycle KPIs, including churn, reactivation, and retention.
• Lead A/B testing initiatives to optimise messaging, creative, timing, and performance outcomes.
• Partner with design and content teams to ensure campaigns are aligned with brand guidelines and commercial objectives.
• Report on CRM performance, providing actionable insights and recommendations to senior stakeholders.

Skills & Qualifications

• 7-10 years' experience in CRM, lifecycle marketing, or retention marketing, ideally within consumer-focused sectors (e.g., B2C, digital platforms, e-commerce, gaming, or retail technology).
• Hands-on experience with leading CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, MoEngage, Klaviyo, HubSpot, or similar tools).
• Strong analytical skills with the ability to translate data into actionable insights.
• Demonstrated success in improving engagement and retention through CRM-driven initiatives.
• Solid understanding of customer segmentation, personalisation strategies, and marketing automation frameworks.
• Strong project management skills with experience working cross-functionally.
• Excellent written communication skills with the ability to craft compelling customer messaging.
• Bachelor's or Master's degree in Marketing, Business, or a related discipline.