Brand Trainer - Retail Learning and Development

Majid Al Futtaim; Dubai; On-site; AED 112,000 - 179,000; Full time

Job summary

Majid Al Futtaim in Dubai is seeking a Brand Trainer for Retail Learning and Development to equip store teams with product knowledge, brand storytelling, and customer service capabilities.

The role involves creating engaging training content, adapting materials for local markets, delivering classroom and virtual sessions, and measuring impact on sales and service.

Qualifications

• Graduate degree and L&D qualification required.
• Experience creating training content and materials.
• Strong facilitation and presentation skills required.

Responsibilities

• Identify capability gaps with line managers and stakeholders.
• Conduct training needs analysis across stores, roles and departments.
• Translate needs into learning priorities and actionable plans.
• Develop annual and seasonal brand training plans aligned with objectives.
• Deliver classroom, virtual, and in-store training sessions.
• Create facilitator guides, manuals, and digital learning resources.
• Mentor participants and measure training impact on performance.

Skills

Brand training

Retail learning

Product knowledge

Customer service training

Sales skills

Training needs analysis

Learning plans

Content creation

Instructional design

Facilitation

Virtual training

Learning management systems

Education

Graduate degree in Training or Learning & Development

Tools

Microsoft PowerPoint

Microsoft Excel

Learning management systems

Job description

Job Snapshot

Brand Trainer - Retail Learning and Development Job Snapshot Role: Brand Trainer - Retail Learning and Development Location: Dubai, United Arab Emirates Industry: Retail Function: Training and Development Experience: 2-3 years Job Type: Full-time Position Overview Brand Trainer - Retail Learning and Development in Dubai, United Arab Emirates is a Retail opportunity focused on product knowledge, brand communication, customer service capability, and employee performance across store teams. Majid Al Futtaim is hiring an experienced learning professional who can identify development needs, create engaging training content, adapt principal materials, and convert learning programmes into measurable sales and service improvements.

Job Details

Country: United Arab Emirates City: Dubai Industry: Retail Function: Training and Development Salary: 10000-16000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer. Gender: Any Candidate Nationality: Any Job Type: Full-time

Role Context

The Brand Trainer will equip retail employees with the knowledge, confidence, and practical skills required to represent assigned brands consistently. The position connects product education, brand storytelling, customer engagement, sales techniques, and individual development. Effective training delivery will strengthen service standards, improve product recommendations, increase employee engagement, and support stronger commercial performance across stores.

Key Responsibilities

• Partner with line managers to identify capability gaps affecting individual and team performance.
• Conduct structured training needs analysis across stores, roles, departments, and employee groups.
• Translate identified development needs into clear learning priorities and practical training actions.
• Build annual and seasonal brand training plans aligned with business objectives and principal requirements.
• Schedule learning activities around product launches, campaigns, store openings, promotions, and operational priorities.
• Develop product, brand, customer service, and sales training content for store employees and managers.
• Adapt training manuals received from brand principals into practical and locally relevant learning materials.
• Convert technical product information into clear explanations that retail employees can confidently share with customers.
• Create facilitator guides, presentations, participant workbooks, knowledge checks, role plays, and digital learning resources.
• Design content that supports different learning styles, experience levels, and job responsibilities.
• Deliver classroom, virtual, in-store, and practical training sessions using engaging facilitation methods.
• Explain brand heritage, values, product features, customer profiles, and service expectations accurately.
• Strengthen employee ability to connect product benefits with customer needs and purchasing motivations.
• Use demonstrations, scenarios, coaching, and practice exercises to reinforce learning.
• Support store teams in applying new knowledge during real customer interactions.
• Mentor participants after training to strengthen retention and improve workplace application.
• Conduct follow-up coaching sessions with employees requiring additional support.
• Observe store performance and provide constructive feedback on product knowledge and customer engagement.
• Maintain accurate records of training attendance, assessments, completion, and development requirements.
• Track individual and team progress against agreed learning objectives.
• Evaluate training effectiveness through assessments, observation, feedback, and performance indicators.
• Measure whether learning interventions contribute to improved service, confidence, sales, and employee engagement.
• Prepare reports covering training delivery, participation, assessment results, impact, and recommended actions.
• Share learning insights with line managers and support the development of suitable improvement plans.
• Review participant feedback and refine content, activities, and delivery methods accordingly.
• Stay informed about developments in learning technology, facilitation, retail training, and employee development.
• Recommend digital tools and modern learning approaches that improve access, engagement, and retention.
• Use learning platforms, virtual delivery tools, video content, and interactive resources where appropriate.
• Coordinate with brand principals, Operations, Human Resources, store managers, and commercial teams.
• Ensure all training content reflects current brand standards, product information, and business priorities.
• Maintain organized libraries of approved training materials and version-controlled content.
• Support onboarding programmes for new employees and brand-specific induction requirements.
• Assist with training for new product categories, store concepts, customer service initiatives, and sales campaigns.
• Manage several training programmes and stakeholder requirements while meeting agreed deadlines.

Ideal Profile

The successful candidate will hold a graduate degree in any discipline together with a qualification in Training, Human Resources, Learning and Development, or a related field. Applicants should have 2-3 years of relevant experience in brand training, retail learning, product education, sales training, employee development, or a comparable role. Evidence of training content creation is required. Candidates should be comfortable developing presentations, manuals, exercises, digital resources, assessments, and practical learning activities. Experience using technology to support learning is essential. Familiarity with learning management systems, virtual training platforms, digital content tools, video-based learning, or interactive applications would be valuable. The role suits a confident facilitator who can communicate brand messages clearly, engage varied audiences, coach employees constructively, and connect learning outcomes with business performance.

Skills Set

• Brand training
• Retail learning
• Product knowledge training
• Customer service training
• Sales skills development
• Training needs analysis
• Learning plans
• Training calendars
• Content creation
• Training manual adaptation
• Instructional design
• Facilitation
• Classroom training
• Virtual training
• In-store coaching
• Employee mentoring
• Performance coaching
• Role-play exercises
• Knowledge assessments
• Learning evaluation
• Training impact measurement
• Participant feedback
• Learning records
• Training reporting
• Brand standards
• Product storytelling
• Customer engagement
• Learning management systems
• Digital learning
• Presentation development
• Video learning content
• Microsoft PowerPoint
• Microsoft Excel
• Stakeholder coordination
• Line manager support
• New employee onboarding
• Learning technology
• Communication skills
• Performance improvement
• Employee engagement

Why Join Us

This position offers the opportunity to influence employee capability and customer experience across Majid Al Futtaim Lifestyle 's Retail operations. The role provides exposure to international brands, store teams, product launches, digital learning, coaching, and performance development. As retail brands continue to compete through service quality and knowledgeable employees, demand remains strong for trainers who can connect learning with measurable commercial results. Successful performance can support progression into senior training, learning and development management, retail operations, talent development, or regional brand education roles.

About the Company

Majid Al Futtaim is a regional business operating retail, shopping, leisure, entertainment, and lifestyle destinations across multiple markets. Through Majid Al Futtaim Lifestyle, the organization manages international consumer brands and supports their growth through strong retail operations, customer experience, employee development, and modern learning practices.