Brand Marketing Lead - Theme Park Experiences

Miral; Abu Dhabi; On-site; AED 420,000 - 650,000; Full time

Job summary

Miral in Abu Dhabi is seeking a Senior Manager Brand Marketing to own the theme park attraction brands, oversee brand standards, IP usage, content creation and external agency alignment. You will partner with the Brand Marketing Director and ensure campaigns meet objectives and drive attendance and revenue.

You will manage partnerships, audit brand materials, develop audience content strategy, and lead a cross‑functional team to deliver high‑impact creative on time, with a strong focus on brand

Qualifications

• Educated to degree level or equivalent in Marketing.
• Minimum 8 years of Marketing experience.
• Strong project management skills.
• Agency management experience.
• Media planning and buying experience.
• Analytical with Excel data manipulation.
• Strong copywriting and presentation skills.

Responsibilities

• Plan and execute integrated marketing campaigns across channels (owned, earned, paid).
• Collaborate with Head of Creative Services to roll out creative across mediums and ensure assets meet objectives.
• Develop launch marketing campaigns for new products and rides, including pricing and competitive analysis.
• Manage IP relationships and ensure compliance with brand rules and approvals.
• Audit B2C/B marketing materials for brand guideline alignment and contractual compliance.
• Oversee partnerships and sponsorship opportunities to boost brand awareness and attendance.

Skills

Agency management

Media planning and buying

Data-driven decision making

Copywriting

Public Speaking / Presentation

Project management

Attention to detail

Budget management

Education

Degree in Marketing or equivalent

Tools

Excel

PowerPoint

Job description

Miral in Abu Dhabi is seeking a Senior Manager Brand Marketing to own the theme park attraction brands, oversee brand standards, IP usage, content creation and external agency alignment. You will partner with the Brand Marketing Director and ensure campaigns meet objectives and drive attendance and revenue.

You will manage partnerships, audit brand materials, develop audience content strategy, and lead a cross‑functional team to deliver high‑impact creative on time, with a strong focus on brand