Chief Insights & Guest Experience Leader

Farah Experiences LLC; Abu Dhabi; On-site; AED 400,000 - 700,000; Full time

Job summary

Miral Experiences in Abu Dhabi seeks a Head of Insights to lead guest and consumer insights across our attractions and theme parks. You will integrate guest feedback, consumer research, and data to reveal what guests experience, why it happens, and where to invest.

You will oversee quantitative and qualitative studies, connect sentiment with operational data, and deliver clear, executive-ready recommendations to drive innovation and business decisions.

Qualifications

• Bachelor’s degree in Market Research, Analytics, Data Science, Statistics, Business, Psychology, Social Sciences or a related field.
• 5+ years’ experience in consumer insights, guest insights, Voice of Customer, market research or CX analytics.
• Strong experience in both quantitative and qualitative research.
• Experience managing end-to-end survey/research programmes and combining insights from multiple data sources.
• Strong analytical skills with experience using Power BI, survey platforms, text/sentiment analytics and advanced Excel.
• Ability to translate data into compelling, executive-level stories and recommendations.
• Experience influencing senior stakeholders and managing research agencies or vendors.

Responsibilities

• Own the end-to-end guest and consumer insights programme across our attractions.
• Lead quantitative and qualitative research, including surveys, concept testing, guest journey research and feedback analysis.
• Connect guest sentiment with operational and commercial data to identify what drives NPS, CSAT, return intent and spend.
• Turn complex data into clear, actionable insights and recommendations for senior leadership.
• Identify guest needs, pain points and emerging trends to support innovation and experience design.
• Partner with Innovation, Digital, Analytics, Marketing and park leadership to ensure insights translate into business decisions.
• Manage research partners and ensure high standards of data quality and insight governance.

Skills

Guest insights

Quantitative research

Qualitative research

Survey programmes

Data storytelling

Stakeholder influence

Education

Bachelor’s degree in Market Research/Analytics/Data Science/Statistics/Business/Psychology/Social Sciences

Tools

Power BI

Survey platforms

Text/sentiment analytics

Advanced Excel

Job description

Miral Experiences in Abu Dhabi seeks a Head of Insights to lead guest and consumer insights across our attractions and theme parks. You will integrate guest feedback, consumer research, and data to reveal what guests experience, why it happens, and where to invest.

You will oversee quantitative and qualitative studies, connect sentiment with operational data, and deliver clear, executive-ready recommendations to drive innovation and business decisions.