Head of Brand Marketing

Miral; Abu Dhabi; Vor Ort; AED 420.000 - 650.000; Vollzeit

Zusammenfassung

Miral in Abu Dhabi is seeking a Senior Manager Brand Marketing to own the theme park attraction brands, oversee brand standards, IP usage, content creation and external agency alignment. You will partner with the Brand Marketing Director and ensure campaigns meet objectives and drive attendance and revenue.

You will manage partnerships, audit brand materials, develop audience content strategy, and lead a cross‑functional team to deliver high‑impact creative on time, with a strong focus on brand

Qualifikationen

• Educated to degree level or equivalent in Marketing.
• Minimum 8 years of Marketing experience.
• Strong project management skills.
• Agency management experience.
• Media planning and buying experience.
• Analytical with Excel data manipulation.
• Strong copywriting and presentation skills.

Aufgaben

• Plan and execute integrated marketing campaigns across channels (owned, earned, paid).
• Collaborate with Head of Creative Services to roll out creative across mediums and ensure assets meet objectives.
• Develop launch marketing campaigns for new products and rides, including pricing and competitive analysis.
• Manage IP relationships and ensure compliance with brand rules and approvals.
• Audit B2C/B marketing materials for brand guideline alignment and contractual compliance.
• Oversee partnerships and sponsorship opportunities to boost brand awareness and attendance.

Kenntnisse

Agency management

Media planning and buying

Data-driven decision making

Copywriting

Public Speaking / Presentation

Project management

Attention to detail

Budget management

Ausbildung

Degree in Marketing or equivalent

Tools

Excel

PowerPoint

Jobbeschreibung

Job Overview

The Senior Manager Brand Marketing is the primary owner of the theme park attraction s brand s and is responsible for the development continuity IP usage content creation and foundational brand standards across all internal and external communication They will act as a dual gatekeeper for brand assurance alongside the Head of Creative Services for all Miral brands including brand development via the external creative agencies and supporting all marketing initiatives and operational requirements for all the brands

Job Scope

Marketing Campaign IP Management

Plan and execute communications and marketing campaigns across all channels owned earned paid with a key focus on achieving positive return on investment against campaign spend Work alongside the Head of Creative Services to curate a full roll‑out adaptation of the creative across all mediums ensuring each execution meets the creative objectives and all assets delivered on time Ensure high quality and consistency across all communication channels with a 360 integrated approach to delivering marketing campaigns with the objective of meeting assigned business outcomes primarily to drive positive attendance revenue and per cap targets Develop the strategy for new products ride launches including the development of the launch marketing campaign pricing and competitor analysis with the Strategy department Manage the relationship with relevant IPs including the ownership of the approval process ensuring all internal and external parties adhere to contractual IP rules and regulations Ensure the website content meets IP and brand requirements all information is correct relevant and delivers an exceptional online experience Work alongside the Brand Marketing Director to manage the relationships with Miral Group stakeholders and all relevant agencies to ensure all contractual deliverables are executed on‑time in line with the theme park attraction s brand and marketing strategy Identify and execute brand partnership opportunities that will increase brand awareness and or drive attendance volume for the business with existing and new partners sponsors Perform other miscellaneous support functions as required

Brand Management Strategy

Brand owner guardian and final approver for all theme park attraction s brand s and Brand Guidelines responsible for the development assurance continuity IP usage content creation and compliance with foundational brand standards across all internal and external communication Work closely with the Brand Marketing Director to develop and execute a Brand Strategy across the theme park attraction s to maintain positive brand integrity and perception across all marketing initiatives Work closely with the Brand Marketing Director to develop an audience segmented content strategy with the objective of increasing brand strength salience awareness consideration and brand buzz across all the theme park attraction s Responsible for all in‑park marketing communication to deliver on a positive guest journey and increase guest incremental spend Includes making sure directional signage is clear promotional material meets campaign objectives park map is up to date and overall park ambience and feel meets the standards and expectations of the Operations team Conduct regular audits of all B2C B marketing material to ensure all assets are in line with brand guidelines ensuring all B2C B parties adhere to contractual IP rules and regulations and internal brand standards Deep understanding of customer insights using data to drive positive marketing outcomes Constant focus on competitor movement locally regionally and globally Creative Agency Management Own the external creative agency relationship ensuring that delivery deadlines

Creative Agency Management

Own the external creative agency relationship ensuring that delivery deadlines are adhered to and creative concepts are developed in‑line with campaign objectives targeting the right market relevant consumer and compliant with IP rules regulations and internal brand standards Develop all external creative agency briefs ensuring that the objectives of each marketing campaign is defined and supports the annual content strategy Work closely with Legal Procurement team s to manage the creative agency financial relationship including retainer and third‑party production fees and usage rights are in‑line with contractual obligations Development maintain of all theme park attraction s Brand Guidelines to set the foundational brand standards and expectations of all creative execution Distribution across Miral Group and external parties including partners and sponsors Work alongside the Head of Creative Services to manage workflow between external internal creative agencies to support the Brand Marketing Team and wider business needs remaining conscious of budgetary restrictions on all projects while protecting the brands integrity with quality deliverables Work closely with the Performance Marketing team to roll‑out the agreed content strategy using a collaborative approach between the internal external creative and external media agencies Manage all third‑party production shoots with the external creative agency internal commercial requests

• Educated to degree level or equivalent in Marketing
• Minimum 8 years of Marketing experience
• A natural team leader with a confident, assertive and approachable personality
• Commercially astute, data-driven and results oriented
• Highly deadline driven
• Resourceful, pro‑active and innovative thinker
• Strong project management skills
• Ability to navigate a busy and challenging environment
• Strong presentation skills in both public speaking and PowerPoint format
• Solid attention to detail
• Agency management
• Media planning and buying
• Analytical in thinking and able to manipulate data in Excel
• Strong copywriting skills

Job Desirables

• Worked in theme parks, attractions or entertainment venues
• Worked in the UAE or GCC countries in a marketing environment
• Experience with leading regional or global brands
• Fluent Arabic speaker and writer
• Project management