Head of Guest Insights & Experience Strategy

Miral; Abu Dhabi; On-site; AED 500,000 - 900,000; Full time

Job summary

Miral Experiences is seeking a Head of Insights to unify guest and consumer feedback across its Abu Dhabi attractions. You will combine survey data, market insights and operational metrics to reveal what guests experience, why it happens, and where improvements matter most.

You will lead both quantitative and qualitative research, manage end-to-end programmes, and translate data into strategic recommendations for senior leaders.

Qualifications

• Bachelor's degree in Market Research, Analytics, Data Science, Statistics, Business, Psychology or related field.
• 5+ years' experience in consumer insights, guest insights, Voice of Customer, market research or CX analytics.
• Strong experience in both quantitative and qualitative research.
• Experience managing end-to-end survey/research programmes and combining insights from multiple data sources.
• Strong analytical skills with experience using Power BI, survey platforms, text/sentiment analytics and advanced Excel.
• Ability to translate data into compelling, executive-level stories and recommendations.
• Experience influencing senior stakeholders and managing research agencies or vendors.

Responsibilities

• Own the end-to-end guest and consumer insights programme across our attractions.
• Lead quantitative and qualitative research, including surveys, concept testing, guest journey research and feedback analysis.
• Connect guest sentiment with operational and commercial data to identify what drives NPS, CSAT, return intent and spend.
• Turn complex data into clear, actionable insights and recommendations for senior leadership.
• Identify guest needs, pain points and emerging trends to support innovation and experience design.
• Partner with Innovation, Digital, Analytics, Marketing and park leadership to ensure insights translate into business decisions.
• Manage research partners and ensure high standards of data quality and insight governance.

Skills

Quantitative research

Qualitative research

Survey programmes

Executive storytelling

Stakeholder management

Vendors management

Education

Bachelor's degree in Market Research

Tools

Power BI

Excel

Job description

Miral Experiences is seeking a Head of Insights to unify guest and consumer feedback across its Abu Dhabi attractions. You will combine survey data, market insights and operational metrics to reveal what guests experience, why it happens, and where improvements matter most.

You will lead both quantitative and qualitative research, manage end-to-end programmes, and translate data into strategic recommendations for senior leaders.