Senior Insights Leader - Guest & Consumer Experience

Miral Experiences; Abu Dhabi; Sur place; AED 320 000 - 520 000; Plein temps

Résumé du poste

Miral Experiences, a leading operator of world-class attractions in Abu Dhabi, seeks a Senior Manager - Guest & Consumer Insights to drive a comprehensive insights program across its parks and experiences. You will integrate guest feedback, consumer research, and operational data to uncover what guests experience, why, and what to do next.

This proactive role focuses on forward-looking research to shape new concepts, experiences, and investment decisions, partnering with cross-functional teams

Qualifications

• 5+ years in Consumer Insights, Guest/Customer Insights, VoC, Market Research, Consumer Research or CX Analytics.
• Strong knowledge of quantitative and qualitative research methodologies.
• Proven experience managing end-to-end survey, research or customer listening programmes.
• Experience combining insights from multiple sources, including guest/customer feedback, operational and commercial data.
• Strong track record of using research and insights to influence product, service, customer experience or business decisions.
• Experience in managing research agencies or external partners.

Responsabilités

• Own guest and consumer insights across multiple sources, including surveys, online reviews, complaints and recovery data, social and digital feedback, qualitative research, mystery shopping and other feedback channels.
• Lead the end-to-end survey programme, including design, sampling methodology, data quality and vendor management.
• Combine guest feedback with operational and commercial data to understand drivers behind NPS, CSAT, intent to return and spend.
• Identify patterns, pain points and opportunities across guest journeys, attractions and guest segments.
• Lead proactive research including concept testing, prototype testing, journey research, opportunity discovery and new attraction or experience research.
• Partner with Innovation & Design teams to ensure guest insights inform new concepts and experience decisions.
• Track consumer trends, competitor activity and evolving guest expectations.
• Translate complex research and data into executive-ready insights and recommendations.
• Partner with operational, commercial, digital and analytics teams to drive adoption of insights across the business.
• Manage research partners and support development of wider insights capability.

Connaissances

Research methods

Stakeholder management

Executive communication

Survey design

Formation

Bachelor's degree in Market Research / Analytics

Outils

Power BI

Excel

Text/Sentiment Analytics

Survey Platforms

Description du poste

Miral Experiences, a leading operator of world-class attractions in Abu Dhabi, seeks a Senior Manager - Guest & Consumer Insights to drive a comprehensive insights program across its parks and experiences. You will integrate guest feedback, consumer research, and operational data to uncover what guests experience, why, and what to do next.

This proactive role focuses on forward-looking research to shape new concepts, experiences, and investment decisions, partnering with cross-functional teams