B2B Performance Marketing Lead — Conferences

Aldrich

Dubai

Sur place

AED 167 000 - 246 000

Plein temps

Il y a 4 jours

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Résumé du poste

Aldrich is seeking a Performance Marketing Specialist to drive high-quality B2B leads for international conferences and exhibitions. You will analyze performance, identify opportunities, and make data-driven optimisations to improve results.

In this role you will manage Google Ads, Meta Ads, and LinkedIn campaigns, track performance with GA4 and GTM, and collaborate with Sales to improve lead quality. Fluent English and budget management experience are essential.

Qualifications

Minimum 3 years hands-on experience managing Google Ads, Meta Ads & LinkedIn.
Proven experience generating B2B leads.
Strong knowledge GA4, GTM, Meta Pixel, Conversion API, and UTM tracking.
Experience managing advertising budgets and optimising campaigns for ROI.
Excellent written and spoken English.

Responsabilités

Develop, launch and manage Google Ads and Meta Ads campaigns to generate qualified delegate, exhibitor and sponsor leads.
Plan campaign strategy based on business objectives and target audience.
Conduct keyword research, audience research and competitor analysis.
Build and manage Search, Display, Performance Max, YouTube and Meta campaigns where appropriate.
Monitor campaign performance daily and make data-driven optimisation decisions.
Identify why campaigns are underperforming and implement corrective actions.
Continuously test audiences, creatives, bidding strategies, keywords, landing pages and campaign structures.
Recommend budget allocation based on campaign performance.
Set up and maintain accurate tracking using GA4, GTM, Pixel, API and UTM parameters.
Work closely with the Sales and Marketing teams to improve lead quality and campaign performance.
Produce clear weekly reports explaining performance.