Ads Marketing Specialist

Bottle Flip; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Bottle Flip in Dubai is seeking an experienced Performance Marketing Specialist to manage and scale paid campaigns for high-ticket B2B offers and business events.

You will drive lead generation, optimize campaigns across Meta, LinkedIn, Google, and YouTube, and work with sales to improve lead quality and revenue outcomes. The role emphasizes data-driven decisions and results-driven performance in a remote-friendly environment.

Qualifications

• 3–5 years hands-on experience in media buying or performance marketing.
• Proven experience running campaigns for high-ticket B2B offers and/or business events.
• Strong experience with Meta Ads, LinkedIn Ads, Google Ads, and YouTube Ads.
• Solid understanding of SEO and GEO (Generative Engine Optimization).
• Strong knowledge of lead generation, conversion tracking, retargeting, and funnel optimization.
• Experience managing and scaling advertising budgets.
• Proficiency in Google Analytics 4, Google Tag Manager, and Meta Ads Manager.
• Strong analytical skills and ability to interpret performance data and make strategic decisions.
• Good English communication skills and ability to work independently in a remote environment.

Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), LinkedIn Ads, Google Ads, and YouTube Ads.
• Develop lead generation strategies for high-ticket B2B offers, business conferences, workshops, summits, and professional events.
• Manage advertising budgets and allocate spend effectively to maximize campaign performance.
• Track, analyze, and optimize key metrics, including CPL, CPA, ROI, and ROAS.
• Continuously test and improve audiences, ad creatives, messaging, and landing pages.
• Build and optimize retargeting campaigns and conversion funnels.
• Monitor lead quality, event registrations, conversion rates, and overall campaign profitability.
• Set up and maintain accurate conversion tracking and performance reporting.
• Work closely with the marketing and sales teams to improve campaign results and lead quality.

Skills

Lead generation

Campaign optimization

Data analysis

A/B testing

Budget management

Remote collaboration

Tools

Meta Ads

LinkedIn Ads

Google Ads

YouTube Ads

GA4

Tag Manager

Job description

We're looking for an experienced Performance Marketing Specialist to manage and scale paid advertising campaigns for high-ticket B2B offers and business events.

We're looking for someone who understands how to reach business owners, entrepreneurs, executives, and decision-makers, generate qualified leads, and turn advertising budgets into measurable business results.

You should be confident managing campaigns independently, analyzing performance, and making data-driven decisions to continuously improve results.

Key Responsibilities

About the Role

We're looking for an experienced Performance Marketing Specialist to manage and scale paid advertising campaigns for high-ticket B2B offers and business events.

We're looking for someone who understands how to reach business owners, entrepreneurs, executives, and decision-makers, generate qualified leads, and turn advertising budgets into measurable business results.

You should be confident managing campaigns independently, analyzing performance, and making data-driven decisions to continuously improve results.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Linked In Ads, Google Ads, and YouTube Ads.
• Develop lead generation strategies for high-ticket B2B offers, business conferences, workshops, summits, and professional events.
• Manage advertising budgets and allocate spend effectively to maximize campaign performance.
• Track, analyze, and optimize key metrics, including CPL, CPA, ROI, and ROAS.
• Continuously test and improve audiences, ad creatives, messaging, and landing pages.
• Build and optimize retargeting campaigns and conversion funnels.
• Monitor lead quality, event registrations, conversion rates, and overall campaign profitability.
• Set up and maintain accurate conversion tracking and performance reporting.
• Work closely with the marketing and sales teams to improve campaign results and lead quality.
  

Requirements

• Minimum 3 - 5 years of hands-on experience in media buying or performance marketing.
• Proven experience running successful campaigns for high-ticket B2B offers and/or business events.
• Strong experience with Meta Ads, Linked In Ads, Google Ads, and YouTube Ads.
• Solid understanding of SEO (Search Engine Optimization) and GEO (Generative Engine Optimization).
• Strong knowledge of lead generation, conversion tracking, retargeting, and funnel optimization.
• Experience managing and scaling advertising budgets.
• Proficiency in Google Analytics 4, Google Tag Manager, and Meta Ads Manager.
• Strong analytical skills and the ability to interpret performance data and make strategic decisions.
• Good English communication skills and the ability to work independently in a remote environment.
  

Nice to Have

• Experience promoting business conferences, summits, seminars, or high-ticket events.
• Experience with CRM platforms, lead tracking, and marketing automation.
• Experience optimizing campaigns for booked appointments, qualified leads, and sales revenue.
• Familiarity with LinkedIn Ads and other B2B advertising channels.
  

What Matters Most

We're looking for someone who can demonstrate actual campaign results, not just platform knowledge.

• You should understand the difference between generating leads and generating qualified leads that turn into customers or event attendees.