CRM Strategy & Campaigns Lead

Ali & Sons Marine Engineering Factory (ASMEF); Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Ali & Sons Motors is seeking a CRM Supervisor to lead our CRM and Call Centre activities, ensuring customer data, campaigns and journeys are effectively managed and aligned with our commercial and customer experience objectives.

This is an exciting opportunity for a customer-focused and data-driven professional who can combine CRM strategy, analytics, campaign management and team leadership to strengthen customer engagement, loyalty and retention.

Qualifications

• University degree or equivalent relevant experience.
• Minimum 2 years of CRM or customer-focused supervisory experience.
• Experience managing CRM and/or Call Centre teams.
• Strong understanding of customer data management, segmentation and journeys.
• Data-driven mindset with analytical and problem-solving skills.
• Ability to identify opportunities for process improvement and automation.
• Strong communication, leadership and stakeholder management.
• Fluency in Arabic and English.

Responsibilities

• Support development and implementation of CRM strategy aligned with commercial objectives.
• Lead and supervise CRM and Call Centre team with strong performance.
• Ensure accuracy, integrity, and security of customer data within the CRM system.
• Develop customer segmentation and personalized communications for cross-selling and loyalty.
• Manage day-to-day CRM usage and identify opportunities for automation and integration.
• Establish and monitor CRM KPIs and performance metrics.
• Provide actionable insights and regular performance reports.
• Collaborate with Marketing, Sales, Digital, E-commerce, IT and other stakeholders to deliver integrated initiatives.
• Drive initiatives to enhance customer satisfaction, engagement and retention.
• Continuously improve CRM processes and reduce manual activities.

Skills

University degree

CRM experience

Call centre supervision

Data management

Segmentation & journeys

Analytical skills

Process automation

Communication & leadership

Education

University degree or equivalent

Job description

Ali & Sons Motors is seeking a CRM Supervisor to lead our CRM and Call Centre activities, ensuring customer data, campaigns and journeys are effectively managed and aligned with our commercial and customer experience objectives.

This is an exciting opportunity for a customer-focused and data-driven professional who can combine CRM strategy, analytics, campaign management and team leadership to strengthen customer engagement, loyalty and retention.