AI-Powered Marketing Analytics Lead for Growth

Salt Digital Recruitment; Dubai; On-site; AED 150,000 - 200,000; Full time

Job summary

Salt Digital Recruitment is seeking a Marketing AI & Analytics Lead to oversee marketing analytics and AI-driven transformation for a Dubai-based PropTech company. The role involves building a single source of truth for marketing data and delivering actionable insights to drive growth.

Ideal candidates should have experience in Marketing Analytics and Business Intelligence, with a strong understanding of tools like GA4 and Power BI. This position offers a great opportunity for a data-driven professional looking to bridge marketing and technology.

Qualifications

• Experience in Marketing Analytics, Business Intelligence, or Performance Marketing Analytics.
• Strong understanding of attribution, tracking, reporting, and marketing measurement frameworks.
• Hands-on experience with GA4, GTM, AppsFlyer/Adjust, Power BI, Looker, and CRM platforms.
• Proven ability to build AI-powered tools and workflow solutions.
• Experience analysing CAC, LTV, ROAS, funnel performance, and campaign effectiveness.
• Strong stakeholder management skills.

Responsibilities

• Build a single source of truth for marketing data.
• Improve campaign measurement.
• Automate reporting.
• Deliver actionable insights that drive growth, reduce CAC, and improve ROAS.

Skills

Marketing Analytics

Business Intelligence

Performance Marketing Analytics

Attribution

Reporting

GA4

GTM

AppsFlyer/Adjust

Power BI

Looker

CRM platforms

Job description

Salt Digital Recruitment is seeking a Marketing AI & Analytics Lead to oversee marketing analytics and AI-driven transformation for a Dubai-based PropTech company. The role involves building a single source of truth for marketing data and delivering actionable insights to drive growth.

Ideal candidates should have experience in Marketing Analytics and Business Intelligence, with a strong understanding of tools like GA4 and Power BI. This position offers a great opportunity for a data-driven professional looking to bridge marketing and technology.