Marketing AI & Analytics Lead

Salt Digital Recruitment; Dubai; On-site; AED 150,000 - 200,000; Full time

Job summary

Salt Digital Recruitment is seeking a Marketing AI & Analytics Lead to oversee marketing analytics and AI-driven transformation for a Dubai-based PropTech company. The role involves building a single source of truth for marketing data and delivering actionable insights to drive growth.

Ideal candidates should have experience in Marketing Analytics and Business Intelligence, with a strong understanding of tools like GA4 and Power BI. This position offers a great opportunity for a data-driven professional looking to bridge marketing and technology.

Qualifications

• Experience in Marketing Analytics, Business Intelligence, or Performance Marketing Analytics.
• Strong understanding of attribution, tracking, reporting, and marketing measurement frameworks.
• Hands-on experience with GA4, GTM, AppsFlyer/Adjust, Power BI, Looker, and CRM platforms.
• Proven ability to build AI-powered tools and workflow solutions.
• Experience analysing CAC, LTV, ROAS, funnel performance, and campaign effectiveness.
• Strong stakeholder management skills.

Responsibilities

• Build a single source of truth for marketing data.
• Improve campaign measurement.
• Automate reporting.
• Deliver actionable insights that drive growth, reduce CAC, and improve ROAS.

Skills

Marketing Analytics

Business Intelligence

Performance Marketing Analytics

Attribution

Reporting

GA4

GTM

AppsFlyer/Adjust

Power BI

Looker

CRM platforms

Job description

My client, Dubai-based PropTech company, is seeking a Marketing AI & Analytics Lead to lead marketing analytics, attribution, reporting, and AI-driven transformation across the business.

Responsibilities

• Build a single source of truth for marketing data.
• Improve campaign measurement.
• Automate reporting.
• Deliver actionable insights that drive growth, reduce CAC, and improve ROAS.

Qualifications

• Experience in Marketing Analytics, Business Intelligence, or Performance Marketing Analytics.
• Strong understanding of attribution, tracking, reporting, and marketing measurement frameworks.
• Hands‑on experience with GA4, GTM, AppsFlyer/Adjust, Power BI, Looker, and CRM platforms.
• Proven ability to build AI-powered tools, agents, automations, and workflow solutions.
• Experience analysing CAC, LTV, ROAS, funnel performance, and campaign effectiveness.
• Ability to automate reporting and deliver data-driven insights to stakeholders.
• Strong stakeholder management skills with experience working across Marketing, Product, CRM, and Technology teams.

This is an excellent opportunity for a data‑driven, AI‑native professional who can bridge marketing, analytics, and technology while driving AI adoption within a high‑growth organisation.

Only successful candidates will be contacted.

Salt is acting as an Employment Agency in relation to this vacancy.