AI-Powered Marketing Analytics Lead

Prypco; Dubai; On-site; AED 120,000 - 160,000; Full time

Job summary

Prypco is seeking a Marketing AI & Analytics Lead to transform the marketing team's operations with AI. You will develop and oversee the marketing data stack, ensuring insights that influence CAC and budget allocation.

The ideal candidate has 4–7 years in Marketing Analytics, expertise in AI tools, and experience in maximizing performance across all marketing channels. This is a pivotal role at the intersection of analytics and AI adoption within the organization.

Qualifications

• 4–7 years of experience in Marketing Analytics or AI automation.
• Demonstrated experience building transformative AI tools.
• Proficiency with AI development tools and platforms.

Responsibilities

• Drive ownership of the marketing data ecosystem.
• Track campaign performance across all channels.
• Build and manage attribution frameworks.

Skills

Experience in Marketing Analytics

Hands-on with AI-powered tools

Proficiency in reporting tools

Strong analytical mindset

Tools

Looker

Power BI

Excel

Google Sheets

Job description

Prypco is seeking a Marketing AI & Analytics Lead to transform the marketing team's operations with AI. You will develop and oversee the marketing data stack, ensuring insights that influence CAC and budget allocation.

The ideal candidate has 4–7 years in Marketing Analytics, expertise in AI tools, and experience in maximizing performance across all marketing channels. This is a pivotal role at the intersection of analytics and AI adoption within the organization.