AI-Powered Digital Marketing Manager: Growth & SEO

SMS Realty

Dubai

On-site

AED 180,000 - 240,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

SMS Realty in Dubai is seeking a Digital Marketing Manager to own AI-driven performance marketing and search strategies. You will manage paid campaigns across Google Ads, Meta Ads, and allied platforms while leading SEO, AEO, and GEO initiatives to boost discoverability.

The role emphasizes practical use of generative AI tools, data-driven decision making, and collaboration with the Marketing department to optimize budgets and reporting. This is an on-site position in Dubai.

Qualifications

2–3 years in digital marketing with ownership of paid and organic channels.
Hands‑on expertise in Google Ads, Meta Ads Manager, and Eurostaffs Campaign Manager.
Strong SEO fundamentals — technical, content, link building — with tools like SEMrush/Ahrefs/GSC.
Working knowledge of AEO/GEO, or ability to learn fast.
Daily, practical fluency with generative AI tools for content and workflow.
Strong analytical skills — comfortable in GA4, dashboards, and turning data into decisions.
Sharp written communication.

Responsibilities

Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads, Eurostaffs Ads, and other relevant channels.
Own budget allocation, bidding strategy, and ROAS/CPA targets across channels.
Run structured A/B tests on creative, copy, audiences, and landing pages.
Use AI-driven bidding and targeting features to improve efficiency and reduce CAC.
Lead technical, on-page, and off-page SEO strategy.
Run keyword research, content gap analysis, and competitor audits.
Partner with dev/product on site health - Core Web Vitals, crawlability, indexing.
Report on rankings, organic traffic, and conversions using GSC, GA4, SEMrush/Ahrefs.
Optimize content to win featured snippets, People Also Ask, and voice-search results.
Implement schema/structured data to improve eligibility for direct-answer placements.
Structure content (FAQs, definitions, how-tos) for answer-first formats.
Improve brand visibility and citation frequency inside AI-generated answers.
Monitor how the brand is represented in LLM outputs and close visibility gaps.
Structure content for AI crawlers and retrieval - clear entities, credible sourcing, machine-readable structure.
Track GEO performance using emerging tools (e.g., Profound, Otterly.AI, Peec AI, or similar).
Build a unified dashboard spanning paid, SEO, AEO, and GEO performance.
Present monthly/quarterly reviews with insights, not just numbers.
Manage agency or freelancer relationships; mentor junior team members.
Own the digital marketing budget across paid and organic initiatives.