AI-Personalisation & Activation Strategist

CSi - LANDMARK GROUP; Dubai; On-site; AED 140,000 - 210,000; Full time

Job summary

CSi - LANDMARK GROUP is seeking an experienced Personalisation & AI Activation leader to shape AI-powered personalisation across brands, channels and customer touchpoints in the UAE. The role will own the group-wide roadmap, translate Customer 360 insights into actionable engagement strategies and drive improvements in conversion, retention and lifetime value.

The ideal candidate combines lifecycle marketing expertise with practical AI-driven activation, experimentation, segmentation and

Qualifications

• 7-9+ years of experience in personalisation, lifecycle marketing, CRM, or MarTech.
• Proven experience developing and executing customer personalisation strategies.
• Strong understanding of Customer 360, segmentation, predictive analytics and customer lifecycle management.
• Experience translating AI or machine learning insights into practical marketing activation use cases.
• Hands-on exposure to CRM, CDP, marketing automation or personalisation platforms.
• Experience with experimentation, A/B testing, incrementality measurement and campaign performance analysis.
• Strong commercial understanding with an ability to demonstrate measurable business impact.
• Experience working with cross-functional stakeholders in a complex business environment.
• Retail, e-commerce, loyalty or omnichannel customer engagement experience is preferred.

Responsibilities

• Own and drive the group-wide personalisation roadmap across brands and markets.
• Identify high-impact personalisation opportunities across digital and customer engagement channels.
• Prioritise initiatives based on business impact, customer value and implementation feasibility.
• Establish a scalable approach to personalisation across customer journeys.
• Develop and execute AI-enabled personalisation and customer activation use cases.
• Leverage predictive models, customer behaviour and propensity insights to improve targeting.
• Work with Data Science, Analytics and Technology teams to operationalise AI-driven recommendations.
• Identify opportunities to automate and optimise customer engagement.

Skills

Personalisation

Lifecycle marketing

CRM

AI activation

A/B testing

Cross-functional collaboration

Customer 360

MarTech platforms

Propensity modeling

Segmentation

Job description

CSi - LANDMARK GROUP is seeking an experienced Personalisation & AI Activation leader to shape AI-powered personalisation across brands, channels and customer touchpoints in the UAE. The role will own the group-wide roadmap, translate Customer 360 insights into actionable engagement strategies and drive improvements in conversion, retention and lifetime value.

The ideal candidate combines lifecycle marketing expertise with practical AI-driven activation, experimentation, segmentation and