Head of Personalisation & AI Activation

CSi - LANDMARK GROUP; Dubai; On-site; AED 600,000 - 1,000,000; Full time

Job summary

CSi - LANDMARK GROUP is seeking a commercially minded personalisation and AI activation leader to define and scale how customer data, predictive intelligence and AI-enabled decisioning are translated into relevant customer experiences and measurable business impact.

The role will own the group-wide personalisation roadmap, identify and prioritise high-value use cases, and work across CRM, Loyalty, MarTech, Ecommerce, Analytics and brand teams to activate Customer 360 insights across channels and

Responsibilities

• Own and drive the group-wide personalisation and AI activation roadmap across brands, channels and customer journeys.
• Translate Customer 360 data, behavioural signals and predictive insights into scalable targeting, next-best-action and personalisation use cases.
• Identify and deliver high-impact AI-enabled activation opportunities that improve engagement, conversion, retention and customer lifetime value.
• Establish clear measurement standards for personalisation use cases, including incrementality, ROI and business impact.
• Create a repeatable operating model for identifying, prioritising, testing and scaling personalisation initiatives across the organisation.

Job description

CSi - LANDMARK GROUP is seeking a commercially minded personalisation and AI activation leader to define and scale how customer data, predictive intelligence and AI-enabled decisioning are translated into relevant customer experiences and measurable business impact.

The role will own the group-wide personalisation roadmap, identify and prioritise high-value use cases, and work across CRM, Loyalty, MarTech, Ecommerce, Analytics and brand teams to activate Customer 360 insights across channels and