Admin & Sales Executive

Parthishree2406@; Abu Dhabi; On-site; AED 28,000 - 45,000; Full time

Job summary

Students Everywhere Training Centre (SETC) is seeking a proactive Admin & Sales Executive to drive enrolments for Englishwise and Language Skills programs. You will manage enquiries, counsel learners, present course value, collect payments, and ensure a smooth start to learning.

The role requires target-driven performance, strong English communication, and experience with CRM tools to maintain accurate records and successful conversions. On-site at our Dubai centre with dynamic team support.

Qualifications

• Minimum 2 years in target-driven sales, student counselling or a combined sales/administration role.
• Fluent English (spoken and written).
• Experience using CRM systems, Excel or Google Sheets.

Responsibilities

• Sell, counsel and convert enquiries to enrolments across channels.
• Understand learner goals and recommend suitable courses.
• Present course value, handle objections and secure enrolment.
• Book assessments, counselling sessions and demos; follow up to convert.
• Meet daily activity and monthly enrolment/collection targets.
• Maintain CRM pipeline with next actions and follow-ups.
• Coordinate centre administration, schedules and onboarding.
• Ensure accurate registrations and timely payments.

Skills

Sales experience

Student counselling

Administration

CRM usage

English proficiency

Tools

CRM systems

Excel/Google Sheets

Job description

Job description

Students Everywhere Training Centre (SETC)

Brands: Englishwise | Language Skills

Location: Al Barsha 1, Dubai | Full-time, On-site

Salary: AED 2500 - AED 4000 (Depending on Experience)

Turn enquiries into enrolments. Own your targets. Keep our centre running smoothly.SETC is looking for a proactive, commercially minded Admin & Sales Executive who combines confident selling with excellent organisation.

Across Englishwise and Language Skills, we help students and working professionals develop language skills and prepare for exams including PTE, IELTS and OET. We need someone who takes ownership from the first enquiry through counselling, payment and a smooth start to learning.This is a sales-led position with hands-on administrative responsibility. Your success will be measured by enrolments, revenue collected, follow-up discipline and service quality.

YOUR RESPONSIBILITIES

• Sales, counselling and conversionsOwn enquiries received through calls, WhatsApp, digital campaigns, referrals and walk-ins.
• Understand each learner’s goals, assess their requirements and recommend suitable courses.
• Present course value confidently, handle objections and ask for the enrolment.
• Book assessments, counselling sessions and demos; follow up promptly to convert attendance into paid registrations.
• Work towards agreed daily activity targets and monthly enrolment and collection targets.
• Reactivate older enquiries, recover missed appointments and generate referrals and repeat enrolments.
• Follow up on pending payments and close registrations within approved pricing and discount policies.
• Maintain an accurate CRM pipeline, with a clear next action and follow-up date for every active opportunity.

Centre administration and student experience

• Manage reception, incoming communications and student enquiries professionally.
• Coordinate class schedules, teacher availability, demo bookings and student onboarding.
• Maintain accurate registration records, attendance information and payment documentation.
• Coordinate learning portal access and communicate class instructions clearly.
• Support teachers and management with timely updates on registrations, scheduling changes and student concerns.
• Resolve routine issues promptly and elevate matters requiring management attention.
• Handle student information and centre records confidentially.

Reporting and accountability

• Submit concise daily updates covering enquiries handled, follow-ups, demos booked, enrolments and collections.
• Track conversion rates, missed opportunities and reasons for lost sales.
• Highlight sales obstacles early and suggest practical corrective actions.
• Take responsibility for completing commitments and keeping records current.

WHO WE WANT

• At least 2 years of experience in target-driven sales, student counselling or a combined sales and administration role.
• Strong preference for candidates who have sold PTE, IELTS, language courses or other training programmes.
• Evidence of meeting sales targets be ready to explain your previous results.
• Excellent spoken and written English, with confident telephone and WhatsApp communication.
• Strong objection-handling, negotiation and closing skills.
• Practical experience using CRM systems, Excel or Google Sheets, and digital communication tools.
• The ability to manage multiple enquiries and operational tasks without losing follow-up discipline.
• A professional, resilient and accountable approach to work.
• Additional languages and UAE education-sector experience are advantages.

WHAT STRONG PERFORMANCE LOOKS LIKE

• Fast, professional responses to new enquiries.
• Consistent follow-up, with no active lead left without a next step.
• More qualified enquiries progressing to demos and paid enrolments.
• Achievement of agreed enrolment and collection targets.
• Accurate records and well-coordinated schedules.
• A welcoming, reliable experience for students and teachers.

BRING YOUR RESULTS, NOT JUST YOUR CV

Skills

• At least 2 years of experience in target-driven sales, student counselling or a combined sales and administration role.
• Strong preference for candidates who have sold PTE, IELTS, language courses or other training programmes.
• Evidence of meeting sales targets be ready to explain your previous results.
• Excellent spoken and written English, with confident telephone and WhatsApp communication.
• Strong objection-handling, negotiation and closing skills.
• Practical experience using CRM systems, Excel or Google Sheets, and digital communication tools.
• The ability to manage multiple enquiries and operational tasks without losing follow-up discipline.
• A professional, resilient and accountable approach to work.
• Additional languages and UAE education-sector experience are advantages.