Account Based Marketing Manager

Info Resume Edge; Sharjah; On-site; AED 120,000 - 200,000; Full time

Job summary

A marketing agency in Sharjah is seeking a skilled B2B marketing professional with experience in Account-Based Marketing (ABM). The role involves developing and executing tailored marketing strategies, managing multichannel campaigns, and collaborating with sales teams. The ideal candidate has proven success in driving revenue through strategic marketing initiatives, along with strong project management skills. A Bachelor's degree in Marketing or related fields is required, and proficiency with tools like HubSpot and Salesforce is essential.

Qualifications

• 3-6 years of B2B marketing experience, with 2+ years in ABM or enterprise marketing.
• Proven success in managing ABM campaigns that drive pipeline and revenue.
• Ability to work in a fast-paced environment and think strategically.

Responsibilities

• Develop and execute ABM strategies tailored to key accounts.
• Partner with sales to identify key accounts and create marketing programs.
• Build and manage multichannel campaigns to engage buying committees.

Skills

B2B marketing

Account-Based Marketing (ABM)

Project management

Collaboration

Communication

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

HubSpot

Marketo

Salesforce

Demandbase

6sense

Job description

Key Responsibilities

• Develop and execute endtoend ABM strategies tailored to key target accounts across different industry verticals.

• Partner with sales and customer success teams to identify key accounts and create custom marketing programs.

• Build and manage multichannel campaigns (email digital events direct mail etc. to engage buying committees within target accounts.

• Leverage marketing automation and CRM tools to segment audiences track performance and optimize campaigns.

• Align with sales to monitor account engagement pipeline influence and revenue contribution from ABM efforts.

• Use analytics and reporting tools to measure the effectiveness of campaigns and make datadriven recommendations.

• Coordinate with the content team to tailor messaging and assets for different stages of the buyer journey.

• Maintain a strong understanding of the market landscape competitive positioning and customer needs.

Qualifications

• 36 years of B2B marketing experience with at least 2 years focused on ABM or enterprise marketing.

• Proven track record of building and managing successful ABM campaigns that drive pipeline and revenue.

• Proficiency with ABM and marketing tools such as HubSpot Marketo Salesforce Demandbase 6sense or similar platforms.

• Strong project management skills and attention to detail.

• Excellent collaboration and communication skills to work crossfunctionally.

• Ability to think strategically and execute tactically in a fastpaced environment.

• Bachelors degree in Marketing Business Communications or related field (MBA is a plus).