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A leading marketing firm in Cape Town is seeking an omni-channel expert in B2B demand generation to manage campaigns and optimize funnels for multiple client accounts. This remote role involves overseeing PPC advertising and collaborating with teams to define success metrics. Candidates should have strong analytical skills and proven experience in digital marketing strategies. Optional qualifications include a relevant degree and certifications in Google Ads, Facebook Ads, or HubSpot tools.
Company DescriptionVan Bram is a regional leader in full-service marketing teams, offering an immersive approach that resembles a fully in-house marketing team.
We provide tailor-made marketing campaigns to meet the unique needs of each client, ensuring successful outcomes.
Our teams are equipped with all the necessary tools and software for achieving marketing success.Role DescriptionWe are seeking an omni-channel expert in B2B demand generation to directly oversee lead-oriented campaigns, funnels, and landing pages (with support from our team) for 6-7 client accounts, including performanceoptimizationacross marketing channels, targeting recommendations, CRM integrations, lead tracking, funnel troubleshooting, and more.This is a remote role.
We are approaching this as a full-timeposition but we may consider part-time applications.Key responsibilities include : Owning end-to-end PPC (and some organic) demand generation performance.Managing and scaling paid advertising campaigns across search engines and social media with a strong ROI focus.Designing, implementing, and optimizing funnels to ensure measurable conversion at each stage.Building and maintaining workflows across platforms such as HighLevel, HubSpot, Active Campaign, etc., ensuring accurate attribution and reporting.Partnering with internal teams and clients to define success metrics and continuously improve campaign and funnel performance.Conducting in-depth analysis of campaign data to identify growth opportunities and operational efficiencies, leveraging AI tools throughout.QualificationsStrong analytical and performance management skills, with experience tracking KPIs tied to revenue outcomes.Proven expertise in PPC advertising, including Google Ads and Facebook Ads, with a focus on ROI-driven decision-making.Experience in Revenue Operations (RevOps), with practical knowledge of HighLevel and HubSpot.Demonstrated ability to design and optimize funnels, from lead generation through conversion.Solid understanding of digital marketing strategies, attribution models, and conversion tracking.Excellent communication skills for collaborating with both internal teams and clients.Optional : Bachelor's degree in Marketing, Business, or a related field is a plus.Optional : Certifications in Google Ads, Facebook Ads, or HubSpot tools are a plus.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.