Wine & Spirits Sales Leader – Stellenbosch (Hybrid)

Placements24; Stellenbosch; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Performance bonus

Medical aid

Retirement fund

International travel

Staff discounts on wines & spirits

Professional development (WSET)

Job summary

Placements24 in Stellenbosch, Western Cape, seeks an experienced Sales Manager to lead regional sales for wines and spirits. You will drive growth, manage a field-based team, and expand distribution across restaurants, hotels, and retailers.

The role combines strategic planning in-office with active client engagement in the field, demanding leadership, market insight, and a passion for premium beverages.

Qualifications

• Minimum of 5 years in sales management within wine/spirits or luxury goods.
• Proven track record of meeting sales targets and revenue growth.
• Strong knowledge of wine and spirits, varietals, production, and market trends.
• Exceptional leadership and motivational skills.
• Excellent negotiation, communication, and presentation abilities.
• Experience developing and executing strategic sales plans.
• Proficiency in CRM software and sales analytics tools.
• Hybrid work ability balancing office and field duties.
• Bachelor’s degree in Business, Marketing, Hospitality, or related field.

Responsibilities

• Develop and execute comprehensive sales strategies to achieve targets for wines and spirits.
• Lead, mentor, and manage a team of sales representatives.
• Build and maintain strong relationships with key accounts (restaurants, hotels, liquor stores, distributors).
• Identify and secure new business opportunities and distribution partnerships.
• Conduct market analysis on trends, competitors, and customer needs.
• Oversee pricing strategies, promotions, and brand positioning.
• Collaborate with marketing and production for brand objectives and product availability.
• Manage sales budgets and allocate resources efficiently.
• Prepare sales forecasts, reports, and performance analyses.
• Represent the company at industry events, trade shows, and tastings.

Skills

People leadership

Strategic sales

Negotiation

Communication

Market analysis

Presentation

Education

Bachelor's degree

Tools

CRM software

Sales analytics tools

Job description

Placements24 in Stellenbosch, Western Cape, seeks an experienced Sales Manager to lead regional sales for wines and spirits. You will drive growth, manage a field-based team, and expand distribution across restaurants, hotels, and retailers.

The role combines strategic planning in-office with active client engagement in the field, demanding leadership, market insight, and a passion for premium beverages.