Trade Marketing Lead - Wine & Spirits (Stellenbosch)

Placements24; Stellenbosch; Presencial; ZAR 700.000 - 1.200.000; Tempo integral

Benefícios oferecidos por esta vaga

Medical aid

Retirement fund contributions

Career progression

Resumo da vaga

Placements24 in Stellenbosch is seeking a Trade Marketing Manager to shape brand perception and drive sales across retail channels. You will translate brand strategies into in-store activations, work with sales partners, and lead campaigns in a dynamic FMCG wine and spirits environment.

The role requires 5+ years in trade marketing, strong analytical skills, and SA wine & spirits market knowledge. You will manage budgets, collaborate with distributors, and ensure regulatory compliance in all

Qualificações

• Bachelor's degree in Marketing, Business Management or related field.
• 5+ years in trade marketing, preferably FMCG wine/spirits.
• Proven ability to develop and execute trade marketing campaigns.
• Strong understanding of retail environments and channel dynamics.
• Excellent analytical, communication and presentation skills.
• Ability to manage budgets and measure campaign effectiveness.
• Proficiency in MS Office and trade marketing platforms.
• Creative thinker with passion for brand building.
• Knowledge of SA wine & spirits market.

Responsabilidades

• Develop and implement trade marketing plans aligned with brand objectives and sales targets.
• Collaborate with sales to identify retail opportunities and create targeted promotions.
• Manage creation of in-store marketing materials and POS displays.
• Analyze trade spend effectiveness and optimize allocations.
• Monitor competitor activities and identify market opportunities.
• Build relationships with key retail partners and distributors.
• Oversee in-store events, sampling programs and brand activations.
• Track and report trade marketing campaign performance and ROI.
• Ensure brand consistency and regulatory compliance for alcohol.

Conhecimentos

Trade marketing

Analytical skills

Budget management

Communication & presentation

Creative thinking

Sales collaboration

Wine & spirits knowledge

Formação

Bachelor's degree in Marketing or related field

Ferramentas

MS Office

Trade marketing platforms

Descrição da vaga

Placements24 in Stellenbosch is seeking a Trade Marketing Manager to shape brand perception and drive sales across retail channels. You will translate brand strategies into in-store activations, work with sales partners, and lead campaigns in a dynamic FMCG wine and spirits environment.

The role requires 5+ years in trade marketing, strong analytical skills, and SA wine & spirits market knowledge. You will manage budgets, collaborate with distributors, and ensure regulatory compliance in all