Vice President of Marketing

Placements24; Sandton; Vor Ort; ZAR 2.500.000 - 4.000.000; Vollzeit

Benefits dieser Stelle

Competitive executive compensation

Significant bonus potential

Stock options

Executive health insurance

Retirement savings plan

Generous paid time off

Relocation assistance

Zusammenfassung

Placements24 in Sandton, Gauteng, is seeking a strategic Vice President of Marketing to lead all marketing initiatives from our head office. You will shape and execute a comprehensive strategy to build brand, acquire customers, and grow revenue for a leading e-commerce platform.

The role demands extensive digital marketing, brand management, and performance marketing experience, with a proven ability to drive growth, manage budgets, and inspire a high-performing team.

Qualifikationen

• Master's degree in Marketing, Business Administration, or related field required.
• 10+ years of progressive experience in marketing leadership, with e-commerce focus.
• Proven track record of developing and executing growth marketing strategies.
• Strong experience across SEO, SEM, social, email, and affiliate marketing.
• Excellent analytical skills and ability to translate data into actions.

Aufgaben

• Develop and execute a data-driven, integrated marketing strategy to drive growth.
• Lead and manage all marketing functions including digital, content, social, PR, and analytics.
• Drive customer acquisition and retention across channels with measurable campaigns.
• Oversee the marketing budget and maximize ROI on spend.
• Mentor and build a high-performing marketing team fostering creativity and performance.
• Conduct market research and competitive analysis to guide strategy.
• Maintain strong brand positioning and consistent messaging across touchpoints.
• Collaborate with sales, product, and technology to align goals.
• Implement marketing automation tools and CRM systems to boost engagement.
• Report key metrics and campaign results to senior leadership.

Kenntnisse

Strategic marketing

Digital marketing leadership

Brand management

Analytics

Budget management

People leadership

Communication skills

Market research

Ausbildung

Master's degree in Marketing, Business Administration, or related field

Tools

Google Analytics

Marketing automation platforms

CRM systems

Jobbeschreibung

About the Role

Our client, a rapidly expanding e-commerce platform, is seeking a strategic and innovative Vice President of Marketing to lead all marketing initiatives from their head office in Sandton, Gauteng, ZA. This executive role is responsible for developing and executing a comprehensive marketing strategy to drive brand awareness, customer acquisition, engagement, and revenue growth. The ideal candidate will possess extensive experience in digital marketing, brand management, and performance marketing, with a deep understanding of the e-commerce landscape. This is a pivotal opportunity to significantly impact the growth and market position of a leading online brand.

Key Responsibilities

• Develop and execute a data-driven, integrated marketing strategy to achieve brand and business objectives for the e-commerce platform.
• Lead and manage all marketing functions, including digital marketing, content creation, social media, public relations, brand management, and analytics.
• Drive customer acquisition and retention strategies through effective campaigns and initiatives across multiple channels.
• Oversee the marketing budget, ensuring efficient allocation of resources and maximizing ROI on marketing spend.
• Manage and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and performance.
• Conduct market research and competitive analysis to identify opportunities and threats, informing marketing strategies.
• Develop and maintain strong brand positioning and messaging across all customer touchpoints.
• Collaborate closely with sales, product, and technology teams to ensure marketing efforts are aligned with overall business goals.
• Implement and optimize marketing automation tools and CRM systems to enhance campaign effectiveness and customer engagement.
• Report on key marketing metrics and campaign performance to senior leadership.

Requirements

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of progressive experience in marketing leadership roles, with a significant focus on e-commerce and digital marketing.
• Proven track record of developing and executing successful marketing strategies that drive significant business growth.
• Extensive experience in digital marketing channels, including SEO, SEM, social media marketing, email marketing, and affiliate marketing.
• Strong understanding of brand development, consumer behavior, and market trends.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Demonstrated experience in managing large marketing budgets and teams.
• Exceptional leadership, communication, and interpersonal skills.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Ability to thrive in a fast-paced, dynamic e-commerce environment.

Benefits

• A highly competitive executive compensation package including a substantial base salary, significant bonus potential, and stock options.
• Premium executive health, dental, and vision insurance coverage.
• Generous retirement savings plan with strong employer matching.
• Ample paid time off and opportunities for continuous professional development.
• Opportunity to lead marketing for a rapidly growing and innovative e-commerce brand.
• A dynamic, creative, and collaborative work environment.
• Access to the latest marketing technology and analytics tools.
• Annual performance reviews with clear pathways for career advancement.
• Performance-based incentives and recognition programs.
• Relocation assistance may be available for candidates moving to the Sandton, Gauteng, ZA area.