Trade Marketing Specialist - FMCG

Placements24; Rustenburg; Sur place; ZAR 350 000 - 480 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Bonus opportunities

Medical aid

Retirement fund

Training & development

Résumé du poste

Placements24 in Rustenburg, North West, is seeking a skilled Trade Marketing Specialist to drive in-store marketing strategies and increase brand visibility in FMCG retail environments.

You will work with brand managers and sales teams to design and execute promotions, monitor market trends, and optimize trade spend. A commercial mindset and strong presentation skills are essential, with office-based work in Rustenburg.

Qualifications

• 3+ years of experience in trade marketing, brand management, or related FMCG field.
• Proven success in in-store campaigns and promotions.
• Strong understanding of retail channels, shopper behavior, and merchandising.

Responsabilités

• Develop and execute strategic trade marketing plans to support brand objectives and sales targets in various retail channels.
• Create and manage in-store promotional materials, POS displays, and merchandising guidelines.
• Collaborate with sales to implement trade programs at retail level.
• Analyze trade spend effectiveness and ROI; provide optimization recommendations.

Connaissances

Trade marketing

Retail channel strategy

MS Excel

PowerPoint

Project management

Communication

Formation

Bachelor's degree in Marketing

Outils

Excel

PowerPoint

Description du poste

About the Role

Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a talented and innovative Trade Marketing Specialist to join their energetic team in Rustenburg, North West . This role is crucial for developing and implementing effective in-store marketing strategies that enhance brand visibility, drive sales, and increase market share at the point of purchase. The ideal candidate will have a creative mindset, a strong understanding of retail environments, and the ability to translate brand objectives into compelling trade promotions. You will work closely with sales teams, brand managers, and retail partners to ensure successful execution of marketing campaigns and initiatives. This is an exciting opportunity to contribute to the growth of well-known brands within the dynamic FMCG landscape in Rustenburg .

Key Responsibilities

• Develop and execute strategic trade marketing plans to support brand objectives and sales targets in various retail channels.
• Create and manage in-store promotional materials, point-of-sale displays, and merchandising guidelines.
• Collaborate with the sales team to ensure effective implementation of trade programs and initiatives at the retail level.
• Analyze trade spend effectiveness and ROI, providing recommendations for optimization.
• Conduct regular store visits to monitor brand presence, competitor activity, and execution quality.
• Identify opportunities for in-store promotions, activations, and partnerships with retailers.
• Work with external agencies and suppliers for the production of marketing materials.
• Monitor market trends and consumer behavior to inform trade marketing strategies.
• Track and report on the performance of trade marketing activities, ensuring alignment with business goals.

Requirements

• A minimum of 3 years of experience in trade marketing, brand management, or a related field within the FMCG sector .
• Proven experience in developing and executing successful in-store marketing campaigns and promotions.
• Strong understanding of retail channels, shopper behavior, and merchandising principles.
• Excellent project management and organizational skills, with the ability to manage multiple priorities.
• Creative thinking and problem-solving abilities.
• Proficiency in MS Office, particularly Excel and PowerPoint, for data analysis and presentation.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across departments and with external partners.
• Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
• A passion for brands and a keen eye for detail in visual merchandising and point-of-sale execution.

Benefits

Our client offers a competitive salary package, along with opportunities for performance-based bonuses. Employees are eligible for comprehensive medical aid and retirement fund contributions. This role provides significant scope for professional growth and career advancement within a reputable FMCG organization. You will join a supportive and dynamic team environment where your contributions are valued. Access to ongoing training and development programs will ensure you stay at the forefront of industry best practices. This position is office-based in Rustenburg , offering a stable and dedicated work environment.