Trade Marketing Manager

Placements24; Mbombela (Nelspruit); On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Retirement benefits

Travel allowance

Career progression

Job summary

Placements24 is seeking a strategic Trade Marketing Manager to drive brand performance and sales from its Nelspruit base in Mpumalanga. You will develop in-store marketing strategies and channel programs, collaborating with sales, marketing and retail partners to boost visibility and consumer buying decisions at the point of sale.

The ideal candidate will have strong FMCG trade marketing expertise, proven results, and proficiency in MS Office and trade marketing software.

Qualifications

• Bachelor's degree in Marketing, Business or related field is required.
• Proven experience as a Trade Marketing Manager or similar role in FMCG.
• Strong understanding of retail dynamics, merchandising and promotional planning.
• Excellent analytical, communication, and negotiation skills.

Responsibilities

• Develop and implement trade marketing plans and promotions for key retail channels.
• Analyze sales data, market trends and competitor activity to identify growth opportunities.
• Collaborate with sales to align and execute trade strategies.
• Manage relationships with retailers and wholesalers for optimal product placement.
• Develop and manage trade marketing budgets to maximize ROI.
• Create compelling in-store activations and POS materials to drive sales and brand awareness.

Skills

Trade marketing

Budget management

Data analysis

Retail partnerships

Promotions planning

Education

Bachelor's degree in Marketing or Business

Tools

MS Office

Trade marketing software

Job description

About the Role

Our client, a prominent leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and experienced Trade Marketing Manager to drive brand performance and sales initiatives from their Nelspruit base. This role is critical for developing and executing in-store marketing strategies, promotions, and channel programs that enhance product visibility and drive consumer purchasing decisions at the point of sale. You will work collaboratively with sales, marketing, and retail partners to ensure effective execution within the Mpumalanga region. The ideal candidate possesses a deep understanding of trade marketing principles and a proven ability to deliver results in the dynamic FMCG environment.

Key Responsibilities

• Develop and implement effective trade marketing plans and promotional activities for key retail channels.
• Analyze sales data, market trends, and competitor activities to identify opportunities for growth and improvement.
• Collaborate with the sales team to ensure alignment and effective execution of trade strategies.
• Manage relationships with key retailers and wholesalers to secure optimal product placement and visibility.
• Develop and manage trade marketing budgets, ensuring maximum ROI on marketing investments.
• Create compelling point-of-sale materials and in-store activations to drive brand awareness and sales.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a Trade Marketing Manager or in a similar role within the FMCG industry.
• Strong understanding of retail dynamics, merchandising principles, and promotional planning.
• Excellent analytical, communication, and negotiation skills.
• Demonstrated ability to develop and execute successful trade marketing campaigns in the Nelspruit area.
• Proficiency in Microsoft Office Suite and relevant trade marketing software.

Benefits

• Competitive salary commensurate with experience, plus performance bonuses.
• Opportunities for career advancement within a leading FMCG organization.
• Comprehensive health insurance and retirement benefits.
• Travel allowance and support for field activities.
• A dynamic work environment focused on achieving measurable results in Mpumalanga .