Trade Marketing Specialist

Placements24; Klerksdorp; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Health and wellness benefits

Professional growth opportunities

Exposure to leading FMCG brands

Job summary

Placements24 is seeking a creative and analytical Trade Marketing Specialist in Klerksdorp to drive in-store visibility and promotional effectiveness. You will translate marketing strategies into retail execution, working with sales and retail partners to boost brand performance at the point of purchase.

Responsibilities include POS production, promotions, merchandising, and budget management. A FMCG background with strong collaboration and communication skills is essential for success in this

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in Trade Marketing, FMCG preferred.
• Strong understanding of retail environments and consumer behavior.

Responsibilities

• Develop and execute strategic trade marketing plans and promotional activities for key accounts and channels in Klerksdorp.
• Create and manage the production of POS materials, displays, and in-store merchandising elements.
• Collaborate with sales teams to ensure effective implementation of trade programs at the retail level.
• Analyze the effectiveness of trade marketing initiatives and provide insights for continuous improvement.
• Manage trade marketing budgets and ensure ROI for all activities.
• Build and maintain strong relationships with retail partners for optimal brand placement and support.

Skills

Trade Marketing

Retail insights

Project management

Communication

Collaboration

Design basics

MS Office

Education

Bachelor's degree in Marketing/Business

Tools

MS Office Suite

Design software basics

Job description

About the Role

Our client, a prominent name in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and analytical Trade Marketing Specialist to drive in-store brand visibility and promotional effectiveness in Klerksdorp . This role is essential for translating marketing strategies into impactful retail execution, working closely with sales teams and retail partners. You will be responsible for developing and implementing compelling point-of-sale materials, promotions, and merchandising plans that capture consumer attention and boost sales. This is an excellent opportunity for a driven marketing professional to make a tangible impact on brand performance at the retail level.

Key Responsibilities

• Develop and execute strategic trade marketing plans and promotional activities for key accounts and channels in Klerksdorp .
• Create and manage the production of point-of-sale (POS) materials, displays, and in-store merchandising elements.
• Collaborate with sales teams to ensure effective implementation of trade programs at the retail level.
• Analyze the effectiveness of trade marketing initiatives and provide insights for continuous improvement.
• Manage trade marketing budgets and ensure optimal return on investment for all activities.
• Build and maintain strong relationships with retail partners to secure optimal brand placement and promotional support.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in Trade Marketing , preferably within the FMCG industry .
• Strong understanding of retail environments and consumer purchasing behavior.
• Excellent project management, communication, and creative skills.
• Ability to work collaboratively with sales, marketing, and external agencies.
• Proficiency in relevant software, including MS Office Suite and design software basics.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and development in trade marketing.
• Exposure to leading brands within the dynamic FMCG market.