Trade Marketing Manager

Placements24; Sandton; Hybrid; ZAR 650,000 - 1,000,000; Full time

Benefits offered by this job

Hybrid working model

Medical aid

Retirement benefits

Professional growth opportunities

Job summary

Placements24 in Sandton, Gauteng, seeks an experienced Trade Marketing Manager to lead trade marketing initiatives in the FMCG sector. You will develop in-store and trade promotional strategies to boost sales, visibility, and shopper engagement, collaborating with sales, marketing, and retail partners.

The role offers a hybrid work model, requires at least 5 years in trade marketing or brand management within FMCG, and a Bachelor's degree.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• Minimum 5 years’ experience in trade marketing, brand management or sales.
• Proven track record in trade promotion and in-store activation.

Responsibilities

• Develop and execute trade marketing plans and promotions to drive retail sales.
• Collaborate with sales to equip accounts with tools and insights to hit targets.
• Manage budgets for trade activities and maximize ROI.
• Analyze trade spending, sales data and market feedback to improve strategies.
• Coordinate with agencies and suppliers for in-store POS materials and collateral.
• Stay ahead of retail trends and shopper behavior to spot opportunities.

Skills

Trade marketing

Brand management

Sales

Retail dynamics

Analytical skills

Project management

Communication

Education

Bachelor's degree in Marketing or Business Admin

Job description

About the Role

Our client is seeking an experienced and strategic Trade Marketing Manager to lead their trade marketing initiatives in the Sandton area. This role is crucial for developing and implementing effective in-store and trade promotional strategies that drive sales and enhance brand visibility at the retail level within the demanding FMCG sector. You will work closely with sales, marketing, and retail partners to ensure our brands stand out and capture consumer attention. This is an exciting opportunity to influence the point-of-sale success of major brands in Gauteng .

Key Responsibilities

• Develop and execute comprehensive trade marketing plans and promotional programs that align with brand objectives and drive retail sales.
• Collaborate with the sales team to provide them with the necessary tools, insights, and support to achieve sales targets with key retail accounts.
• Manage the budget for trade marketing activities, ensuring efficient allocation of resources and maximizing ROI.
• Analyze trade spending effectiveness, sales data, and market feedback to optimize future strategies.
• Work with agencies and suppliers to develop and produce in-store POS materials, displays, and promotional collateral.
• Stay current with retail trends, competitor activities, and consumer behavior to identify new opportunities for trade engagement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in trade marketing, brand management, or sales, with a strong focus on the FMCG industry.
• Proven experience in developing and executing successful trade promotion strategies and in-store activation programs.
• Strong understanding of retail dynamics, shopper behavior, and the FMCG landscape in South Africa.
• Excellent analytical, project management, and communication skills.
• Ability to manage multiple projects simultaneously and work effectively in a hybrid environment.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid working model offering a blend of office and remote flexibility.
• Comprehensive medical aid and retirement benefits.
• Opportunities for professional growth and development in a dynamic sector.
• Play a key role in driving brand success at the retail level in Gauteng .