Trade Marketing Specialist - FMCG

Placements24; Kempton Park; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Medical aid

Career development

Collaborative team culture

Job summary

Placements24 is seeking a Trade Marketing Specialist to strengthen in-store presence and drive sales in the Gauteng FMCG sector. You will work with sales, marketing and retail partners to implement promotions and optimize product visibility at the point of sale.

The role requires a Bachelor’s degree in Marketing or related field and 1–3 years of FMCG experience, with strong analytical and communication skills for effective promotional planning.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1–3 years of experience in trade marketing, sales support, or brand management in FMCG.
• Strong understanding of retail environments, merchandising principles and promotional planning.
• Proven analytical ability to interpret sales data and market insights.
• Excellent communication, presentation and interpersonal skills.

Responsibilities

• Develop and implement in-store promotional plans and merchandising strategies to maximize visibility and sales.
• Collaborate with sales to understand retailer needs and execute tailored trade marketing initiatives.
• Analyze sales data and market trends to identify opportunities for promotions and category growth.
• Create compelling POS materials, displays and promotional collateral.
• Manage production and distribution of trade marketing materials to retail outlets.
• Monitor competitor activities and promotional strategies within retail.
• Support planning and execution of trade shows and retail events.
• Track and report the effectiveness of trade marketing initiatives to inform future planning.
• Ensure brand consistency and compliance with brand guidelines in all in-store activities.
• Work with brand managers to align trade marketing with overall marketing strategy.

Skills

Retail marketing

MS Excel

MS PowerPoint

Communication

Cross-functional collaboration

Promotional planning

Detail-oriented

Education

Bachelor's degree in Marketing/Business Administration or related field

Job description

About the Role

Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector , is seeking an energetic and detail-oriented Trade Marketing Specialist to enhance their in-store presence and drive sales performance in Tembisa, Gauteng . This role is crucial for developing and executing effective trade marketing strategies that align with brand objectives and support the sales team. The ideal candidate will have a strong understanding of retail dynamics, point-of-sale strategies, and promotional activities within the FMCG environment. You will work closely with sales, marketing, and retail partners to maximize product visibility and drive consumer purchasing decisions at the point of sale.

Key Responsibilities

• Develop and implement in-store promotional plans and merchandising strategies to maximize product visibility and sales performance.
• Collaborate with the sales team to understand retailer needs and execute tailored trade marketing initiatives.
• Analyze sales data and market trends to identify opportunities for trade promotions and category growth.
• Develop compelling point-of-sale (POS) materials, displays, and promotional collateral.
• Manage the production and distribution of trade marketing materials to retail outlets.
• Monitor competitor activities and promotional strategies within the retail landscape.
• Support the planning and execution of trade shows and retail events.
• Track and report on the effectiveness of trade marketing initiatives, providing insights for future planning.
• Ensure brand consistency and compliance with brand guidelines in all in-store activities.
• Work closely with brand managers to ensure trade marketing plans are integrated with overall marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1-3 years of experience in trade marketing, sales support, or brand management, preferably within the FMCG industry .
• Solid understanding of retail environments, merchandising principles, and promotional planning.
• Strong analytical skills with the ability to interpret sales data and market insights.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in MS Office Suite, particularly Excel and PowerPoint.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively with cross-functional teams and external partners.
• Detail-oriented with strong organizational and project management skills.
• A proactive attitude and a passion for driving in-store success.

Benefits

Our client offers a competitive salary, opportunities for professional development, and the chance to make a tangible impact on brand performance in the retail environment. This position is based in Tembisa, Gauteng , within a collaborative and supportive team culture. Benefits include medical aid and opportunities for career advancement within the FMCG sector.