Trade Marketing Specialist

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 420,000 - 640,000; Full time

Benefits offered by this job

Performance-based bonuses

Health and wellness benefits

Professional development opportunities

Job summary

Placements24 is seeking a Trade Marketing Specialist for a fully remote position in South Africa. You will develop and execute trade marketing strategies to boost in-store visibility and drive sales with key retail partners.

The role requires 5+ years in FMCG trade marketing, strong analytical skills, and the ability to work independently in a remote setup while collaborating with sales and brand teams.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum of 5 years in trade marketing in FMCG.
• Proven success in developing and executing trade marketing programs.
• Excellent analytical skills to interpret sales data.
• Strong understanding of FMCG retail dynamics and shopper behavior.
• Proficiency in MS Office Suite, particularly Excel and PowerPoint.
• Excellent communication and presentation skills.
• Ability to work independently in a remote setting.
• Experience with retail design and POS materials is a plus.
• Resides within South Africa.

Responsibilities

• Develop and implement effective trade marketing strategies and promotional plans for key retail partners across various FMCG categories.
• Analyze sales data and market trends to identify opportunities for growth and optimize promotional activities.
• Collaborate closely with the sales team to support their objectives and provide them with necessary trade marketing tools and insights.
• Design and manage in-store visibility programs, point-of-sale materials, and merchandising guidelines.
• Plan and execute shopper marketing campaigns to influence purchasing decisions at the retail level.
• Manage trade marketing budgets, ensuring efficient allocation of resources and tracking ROI.
• Evaluate the effectiveness of trade programs and recommend adjustments for continuous improvement.
• Stay updated on industry trends, competitor activities, and best practices in trade marketing within the FMCG sector.
• Foster strong relationships with retail partners to ensure successful program execution.

Skills

Analytical skills

Retail marketing strategy

Promotional program development

Budget management

Stakeholder collaboration

Education

Bachelor's degree in Marketing or related field

Tools

MS Office (Excel, PowerPoint)

Job description

About the Role

Our client, a significant force in the Fast-Moving Consumer Goods (FMCG) industry, is actively seeking a creative and analytical Trade Marketing Specialist to join their vibrant team. This is a fully remote position, allowing you to contribute your expertise from anywhere within South Africa . You will be pivotal in developing and executing innovative trade marketing strategies that drive brand visibility and sales at the retail level. The ideal candidate has a strong understanding of the FMCG retail landscape, excels at developing impactful promotional programs, and thrives in a collaborative, remote-first environment. This role requires a strategic thinker who can translate brand objectives into effective in-store activations and shopper marketing initiatives. You will be working closely with sales teams and brand managers to ensure seamless execution and maximum impact at the point of purchase, bridging the gap between brand strategy and retail reality.

Key Responsibilities

• Develop and implement effective trade marketing strategies and promotional plans for key retail partners across various FMCG categories.
• Analyze sales data and market trends to identify opportunities for growth and optimize promotional activities.
• Collaborate closely with the sales team to support their objectives and provide them with necessary trade marketing tools and insights.
• Design and manage in-store visibility programs, point-of-sale materials, and merchandising guidelines.
• Plan and execute shopper marketing campaigns to influence purchasing decisions at the retail level.
• Manage trade marketing budgets, ensuring efficient allocation of resources and tracking ROI.
• Evaluate the effectiveness of trade programs and recommend adjustments for continuous improvement.
• Stay updated on industry trends, competitor activities, and best practices in trade marketing within the FMCG sector.
• Foster strong relationships with retail partners to ensure successful program execution.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in trade marketing, with a strong focus on the FMCG industry .
• Demonstrated success in developing and executing impactful trade marketing programs and promotions.
• Excellent analytical skills with the ability to interpret sales data and market insights.
• Strong understanding of retail dynamics and shopper behavior in the FMCG space.
• Proficiency in MS Office Suite, particularly Excel and PowerPoint.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Experience with retail design and point-of-sale material development is a plus.
• Resides within South Africa .

Benefits

Our client offers a competitive compensation package, including performance-based bonuses. This fully remote role provides the ultimate flexibility to work from your preferred location. Comprehensive health and wellness benefits are provided. Opportunities for professional development and advancement within a leading FMCG organization are readily available. Join a forward-thinking company that values innovation and collaboration. You will be part of a supportive, results-driven team that is shaping the future of retail marketing in the FMCG sector. Enjoy the autonomy and resources needed to make a significant impact on brand success and market penetration.