Trade Marketing Manager - Retail (FMCG)

Placements24; Polokwane; On-site; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement fund

Training and development

Product discounts

Collaborative work environment

Job summary

Placements24 is seeking a strategic Trade Marketing Manager to drive in-store success and boost brand visibility across retail channels in Polokwane, Limpopo. The role focuses on developing and executing trade marketing strategies, managing promotions, and optimizing in-store execution to deliver strong sales results.

The ideal candidate will have a deep understanding of FMCG retail dynamics, shopper marketing, and data-driven decision making, with a track record of maximizing ROI and

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related discipline.
• 6+ years in trade marketing, brand management, or FMCG commercial roles.
• Proven track record in developing and executing trade marketing strategies and promotional campaigns.
• Strong understanding of retail environment including merchandising and shopper marketing.
• Excellent analytical, negotiation, communication, and presentation skills.

Responsibilities

• Develop and execute innovative trade marketing strategies and plans to support brand objectives and drive retail sales.
• Manage the planning and execution of in-store promotions, merchandising initiatives, and point-of-sale materials.
• Collaborate with the sales team to ensure effective implementation of trade programs at retail level.
• Analyse sales data, market trends, and competitor activities to identify opportunities for growth and optimize trade spend.
• Build and maintain strong relationships with key retail partners, understanding their needs and objectives.
• Develop compelling proposals and presentations for retailers outlining proposed marketing activities and impact.
• Manage the trade marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Track and report on effectiveness of trade marketing initiatives, providing insights for improvement.
• Ensure brand consistency and optimal product placement within retail environments.

Skills

Trade marketing

Brand management

Category management

Data analysis

Education

Bachelor's degree in Marketing/Business Administration

Tools

MS Excel

Market analytics tools

Job description

About the Role

Our client, a dynamic and influential entity within the FMCG landscape, is seeking a strategic and results-oriented Trade Marketing Manager to drive in-store success and enhance brand visibility across retail channels. This pivotal role will be based in Polokwane, Limpopo . The Trade Marketing Manager will be responsible for developing and implementing effective trade marketing strategies, managing promotional activities, optimizing in-store execution, and forging strong relationships with key retail partners. The ideal candidate will possess a deep understanding of retail dynamics, shopper behaviour, and the competitive environment within the South African grocery sector. This position offers a significant opportunity to shape brand presence and drive sales for a diverse range of FMCG products within the vibrant Polokwane market.

Key Responsibilities

• Develop and execute innovative trade marketing strategies and plans to support brand objectives and drive retail sales.
• Manage the planning and execution of in-store promotions, merchandising initiatives, and point-of-sale materials.
• Collaborate closely with the sales team to ensure effective implementation of trade programs at the retail level.
• Analyse sales data, market trends, and competitor activities to identify opportunities for growth and optimize trade spend.
• Build and maintain strong relationships with key retail partners, understanding their needs and business objectives.
• Develop compelling proposals and presentations for retailers, outlining proposed marketing activities and their expected impact.
• Manage the trade marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Track and report on the effectiveness of trade marketing initiatives, providing insights and recommendations for improvement.
• Ensure brand consistency and optimal product placement within retail environments.

Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related discipline.
• A minimum of 6 years of experience in trade marketing, brand management, or commercial roles, specifically within the FMCG sector.
• Proven track record of developing and executing successful trade marketing strategies and promotional campaigns.
• Strong understanding of the retail environment, including merchandising, category management, and shopper marketing principles.
• Excellent analytical and data interpretation skills, with experience using sales data and market insights.
• Strong negotiation, communication, and presentation skills.
• Ability to work effectively with cross-functional teams, including sales, marketing, and operations.
• Must be based in or willing to relocate to Polokwane, Limpopo .

Benefits

Our client offers a competitive salary package, including a performance-based bonus. Comprehensive medical aid and retirement fund benefits are provided. The company is committed to employee development, offering training programs and opportunities for career progression. Employees receive product discounts and enjoy a supportive and collaborative work environment in Polokwane . This role offers a significant opportunity for a skilled Trade Marketing Manager to thrive in the exciting FMCG industry.