Trade Marketing Manager

Placements24; Centurion; On-site; ZAR 650,000 - 900,000; Full time

Benefits offered by this job

Competitive salary and incentives

Medical and retirement benefits

Growth opportunities

Employee discounts on products

Collaborative team environment

Job summary

Placements24 seeks a Trade Marketing Manager to craft and execute trade marketing strategies in Centurion, Gauteng. You’ll partner with sales, brand management, and retailers to drive in-store programs and ROI across channels.

The candidate will manage budgets, analyze trade performance, and stay ahead of shopper marketing trends to boost brand presence at the point of purchase.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 5 years in trade marketing or brand management, preferably FMCG.
• Proven experience in developing and executing trade marketing campaigns and promotions.
• Strong understanding of retail channels, shopper behavior, and point-of-sale strategies.
• Excellent project management, communication, and presentation skills.
• Proficiency in MS Excel and PowerPoint.

Responsibilities

• Develop and implement innovative trade marketing strategies and plans to support sales objectives across various retail channels.
• Collaborate with brand managers and sales teams to align trade marketing initiatives with overall brand strategies.
• Design and manage in-store promotions, point-of-sale materials, and merchandising programs.
• Analyze trade spend effectiveness and optimize investment to maximize ROI.
• Build and maintain strong relationships with retail partners and develop mutually beneficial programs.
• Develop compelling sales presentations and materials for the sales force and retail partners.
• Monitor competitor trade activities and market trends within Centurion region and nationally.
• Manage the trade marketing budget, ensuring efficient allocation of resources.
• Evaluate the performance of trade marketing activities and provide insights for continuous improvement.
• Stay updated on shopper marketing trends and best practices.

Skills

Trade marketing

Brand management

Excel

PowerPoint

Project management

Retail channels

Presentation skills

Data analysis

Education

Bachelor's degree in Marketing

Tools

MS Office

Job description

About the Role

Our client, a dynamic and influential player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and strategic Trade Marketing Manager to join their team in Centurion, Gauteng. This vital role is responsible for developing and executing compelling trade marketing strategies that drive sales and enhance brand presence at the point of purchase. You will work closely with sales, brand management, and retail partners to create impactful in-store and channel-specific marketing programs. The ideal candidate will possess a deep understanding of the retail environment, excellent project management skills, and a passion for bringing brands to life at the consumer touchpoint. This is an excellent opportunity to contribute to the commercial success of a leading FMCG company.

Key Responsibilities

• Develop and implement innovative trade marketing strategies and plans to support sales objectives across various retail channels.
• Collaborate with brand managers and sales teams to align trade marketing initiatives with overall brand strategies.
• Design and manage in-store promotions, point-of-sale materials, and merchandising programs.
• Analyze trade spend effectiveness and optimize investment to maximize ROI.
• Build and maintain strong relationships with retail partners, understanding their needs and developing mutually beneficial programs.
• Develop compelling sales presentations and materials for the sales force and retail partners.
• Monitor competitor trade activities and market trends within Centurion region and nationally.
• Manage the trade marketing budget, ensuring efficient allocation of resources.
• Evaluate the performance of trade marketing activities and provide insights for continuous improvement.
• Stay updated on shopper marketing trends and best practices.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in trade marketing or brand management, preferably within the FMCG sector.
• Proven experience in developing and executing successful trade marketing campaigns and promotions.
• Strong understanding of retail channels, shopper behavior, and point-of-sale strategies.
• Excellent project management, communication, and presentation skills.
• Demonstrated ability to analyze sales data and trade performance metrics.
• Proficiency in MS Office Suite, particularly Excel and PowerPoint.
• Ability to work effectively in a fast-paced, team-oriented environment.
• Based in or willing to relocate to Centurion, Gauteng.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive medical and retirement benefits.
• Opportunities for professional growth and development.
• Employee discounts on a wide range of products.
• A supportive and collaborative team environment.
• Exposure to innovative marketing strategies.