Trade Marketing Specialist - FMCG

Placements24; George; Hybrid; ZAR 360,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Pension fund

Fuel allowance

Wellness programs

Job summary

Placements24 is seeking a Trade Marketing Specialist for our FMCG client in George, Western Cape. You will design and execute in-store trade marketing programs to boost brand visibility and sales, collaborating with sales and creative teams.

You will analyze market trends, manage trade budgets, develop POS materials, and travel within the Western Cape to support distributors and retailers, delivering measurable results in a fast-paced retail environment.

Qualifications

• Excellent analytical skills with the ability to interpret sales data and market insights.
• Strong project management and organizational skills.
• Effective communication and interpersonal skills to influence stakeholders.
• Willingness to travel within the Western Cape region as required.

Responsibilities

• Design and implement compelling trade marketing programs and promotions.
• Analyze sales data and market trends to identify opportunities for sales growth within key retail channels.
• Develop promotional materials and POS displays in collaboration with the marketing and creative teams.
• Manage the budget for trade marketing activities, ensuring efficient allocation of resources.
• Collaborate with the sales force to provide tools and support for in-store execution.
• Monitor competitor trade activities and provide insights to inform strategy.
• Evaluate the effectiveness of trade marketing campaigns and provide performance reports.
• Ensure brand presence and visibility in retail environments across the assigned territory.
• Work closely with distributors and retailers to drive sales initiatives.
• Stay updated on industry trends and best practices in trade marketing.

Skills

Analytical skills

Project management

Communication

Interpersonal skills

Willing to travel

Education

Bachelor's degree in Marketing or Business

Tools

Excel

PowerPoint

Job description

About the Role

Join our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) industry, as a dedicated Trade Marketing Specialist . This exciting position is based in the scenic city of George, Western Cape . The successful candidate will be pivotal in developing and executing effective in-store and trade marketing strategies that drive sales and enhance brand visibility at the point of purchase. You will work closely with the sales team to ensure alignment between trade activities and overall marketing objectives, contributing directly to the success of our client's brands within the retail environment. This role requires a strategic thinker with a keen eye for retail execution and a passion for driving commercial success in the competitive FMCG market.

Key Responsibilities

• Design and implement compelling trade marketing programs and promotions.
• Analyze sales data and market trends to identify opportunities for sales growth within key retail channels.
• Develop promotional materials and point-of-sale (POS) displays in collaboration with the marketing and creative teams.
• Manage the budget for trade marketing activities, ensuring efficient and effective allocation of resources.
• Collaborate with the sales force to provide them with the necessary tools and support for successful in-store execution.
• Monitor competitor trade activities and provide insights to inform strategy.
• Evaluate the effectiveness of trade marketing campaigns and provide regular performance reports.
• Ensure brand presence and visibility in retail environments across the assigned territory.
• Work closely with distributors and retailers to foster strong relationships and drive sales initiatives.
• Stay updated on industry trends and best practices in trade marketing.

Requirements

• A Bachelor's degree in Marketing, Business Management, or a related discipline.
• Minimum of 3-5 years of experience in trade marketing, preferably within the FMCG sector .
• Proven experience in developing and executing successful in-store promotions and trade marketing campaigns.
• Strong understanding of retail dynamics, channel strategies, and shopper behavior.
• Excellent analytical skills with the ability to interpret sales data and market insights.
• Proficiency in MS Office, particularly Excel and PowerPoint.
• Strong project management and organizational skills.
• Effective communication and interpersonal skills, with the ability to influence stakeholders.
• A proactive and results-oriented approach to work.
• Must be willing to travel within the Western Cape region as required.

Benefits

Our client is pleased to offer a competitive salary package, including performance-based incentives, a comprehensive medical aid plan, and a pension fund. This role offers excellent opportunities for professional growth and development within a well-established FMCG company. You will be part of a collaborative team and gain exposure to diverse aspects of the trade marketing landscape. Additional benefits include a fuel allowance for business travel and access to employee wellness programs. Join us in George and build a rewarding career in the thriving FMCG sector.