FMCG Trade Marketing Specialist

Placements24; Paarl; On-site; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Medical aid

Retirement fund

Career growth

Dynamic environment

Brand exposure

Paid annual leave

Job summary

Placements24 is seeking a dedicated FMCG Trade Marketing Specialist to drive in-store activation and promotions in Paarl, Western Cape. You will craft trade marketing strategies, partner with sales and brand teams, and ensure compelling POS materials across retail channels.

The role requires 2–4 years in trade marketing within FMCG, strong data analysis, and a passion for translating brand strategies into shopper-focused campaigns.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2–4 years in trade marketing, brand management, or related role within FMCG.
• Strong understanding of retail landscape and shopper behaviour.

Responsibilities

• Develop and implement innovative trade marketing strategies to support sales objectives.
• Create in-store promotions, POS materials, and merchandising programs.
• Analyze trade spend effectiveness and optimize ROI.
• Collaborate with sales to understand retailer needs and develop tailored trade solutions.
• Coordinate with brand management to align trade activities with brand strategies.
• Manage relationships with external agencies and suppliers for promotional material production.
• Monitor competitor trade activities and trends to identify opportunities.
• Track and report performance of trade marketing initiatives.
• Ensure consistent brand execution across retail channels.
• Support launch of new products with effective in-store activation.

Skills

Trade marketing

FMCG

Retail analytics

Promotions planning

Merchandising

Project management

Communication

Education

Bachelor's degree in Marketing

Tools

POS software

Job description

About the Role

Our client, a significant player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dedicated and creative FMCG Trade Marketing Specialist to join their vibrant team in Paarl, Western Cape . This role is essential for developing and executing effective trade marketing strategies that drive sales and enhance brand visibility at the point of purchase. You will collaborate closely with sales, marketing, and brand management teams to create impactful in-store campaigns, promotions, and merchandising solutions. The ideal candidate will possess a strong understanding of the retail environment, a keen eye for detail, and a passion for translating brand strategies into successful in-store execution. This position offers a fantastic opportunity to shape the retail presence of our client's products and contribute to their market success. We are looking for an individual who can analyze trade data, identify retailer needs, and develop innovative promotional activities that resonate with consumers and drive volume. This role is crucial for connecting our client's brands with shoppers at the most critical touchpoint – the retail shelf.

Key Responsibilities

• Develop and implement innovative trade marketing strategies and plans to support sales objectives.
• Create compelling in-store promotions, point-of-sale materials, and merchandising programs.
• Analyze trade spend effectiveness and optimize investment for maximum ROI.
• Collaborate with the sales team to understand retailer needs and develop tailored trade solutions.
• Work with brand management to ensure trade marketing activities align with brand strategies.
• Manage relationships with external agencies and suppliers for promotional material production.
• Monitor competitor trade activities and market trends to identify opportunities.
• Track and report on the performance of trade marketing initiatives.
• Ensure consistent brand execution across all retail channels.
• Support the launch of new products through effective in-store activation strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2-4 years of experience in trade marketing, brand management, or a related role within the FMCG industry.
• Strong understanding of the retail landscape and shopper behaviour.
• Excellent creativity and ability to develop engaging in-store concepts.
• Proficiency in analyzing sales data and trade performance metrics.
• Strong project management and organizational skills.
• Excellent communication and interpersonal abilities.
• Ability to work effectively both independently and as part of a team.
• Familiarity with POS software and design principles is a plus.
• Knowledge of the Western Cape retail market is advantageous.

Benefits

• Competitive salary and performance-based bonuses.
• Medical aid contributions and retirement fund.
• Opportunities for professional growth and skill development.
• Dynamic and collaborative work environment.
• Exposure to diverse FMCG brands and retail strategies.
• Paid annual leave.