Trade Marketing Executive - FMCG

Placements24; Stellenbosch; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Provident fund

Hybrid work arrangement

Job summary

Placements24 in Paarl, Western Cape, is seeking an energetic Trade Marketing Executive to develop and execute in-store strategies that boost sales and shelf visibility. You will work closely with sales teams and retail partners to drive compelling campaigns and optimize product placement.

The role requires 3–4 years in FMCG trade marketing or related fields, a Bachelor's degree in Marketing or Business, and strong analytical, communication, and presentation skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3-4 years of experience in trade marketing, brand management, or sales within the FMCG industry.
• Strong understanding of retail channels, merchandising, and shopper marketing principles.
• Proven ability to develop and execute successful trade marketing plans.
• Excellent analytical and problem-solving skills.
• Strong communication, presentation, and interpersonal skills.
• Willingness to travel for field visits.

Responsibilities

• Develop and execute in-store marketing strategies and promotional plans to drive sales and brand awareness.
• Analyze sales data and market trends to identify opportunities for category growth within retail environments.
• Collaborate with the sales team to ensure effective implementation of trade marketing initiatives.
• Manage relationships with retail partners to secure optimal product placement, visibility, and promotional support.
• Develop point-of-sale (POS) materials and merchandising guidelines.
• Monitor competitor trade activities and market dynamics.
• Manage the trade marketing budget and track ROI for various initiatives.
• Plan and execute in-store sampling and activation programs.
• Provide training and support to the sales force on trade marketing strategies and tools.
• Measure and report on the effectiveness of trade marketing campaigns.

Skills

Trade marketing

Brand management

Sales

Retail channels

Shopper marketing

Analytical skills

Communication

Education

Bachelor's degree in Marketing or Business Administration

Tools

MS Excel

PowerPoint

Job description

About the Role

Our client, a dynamic leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an energetic and strategic Trade Marketing Executive to join their team. This role, based in Paarl, Western Cape, will focus on developing and executing effective trade marketing strategies that drive sales and enhance brand visibility at the point of purchase. The ideal candidate will possess a strong understanding of retail environments, consumer behavior at shelf, and the ability to collaborate effectively with both internal sales teams and external retail partners. You will be responsible for creating compelling in-store campaigns, managing promotional activities, and ensuring optimal product placement and merchandising. This is a fantastic opportunity to make a direct impact on sales performance within a key region for our client. We are seeking a results-driven individual who can translate marketing objectives into tangible trade activities and build strong relationships within the retail landscape. The hybrid work model offers a balance between field engagement and office-based strategic planning.

Key Responsibilities

• Develop and execute in-store marketing strategies and promotional plans to drive sales and brand awareness.
• Analyze sales data and market trends to identify opportunities for category growth within retail environments.
• Collaborate with the sales team to ensure effective implementation of trade marketing initiatives.
• Manage relationships with retail partners to secure optimal product placement, visibility, and promotional support.
• Develop point-of-sale (POS) materials and merchandising guidelines.
• Monitor competitor trade activities and market dynamics.
• Manage the trade marketing budget and track ROI for various initiatives.
• Plan and execute in-store sampling and activation programs.
• Provide training and support to the sales force on trade marketing strategies and tools.
• Measure and report on the effectiveness of trade marketing campaigns.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3-4 years of experience in trade marketing, brand management, or sales within the FMCG industry.
• Strong understanding of retail channels, merchandising, and shopper marketing principles.
• Proven ability to develop and execute successful trade marketing plans.
• Excellent analytical and problem-solving skills.
• Strong communication, presentation, and interpersonal skills.
• Proficiency in MS Office Suite, particularly Excel and PowerPoint.
• Ability to work independently and collaboratively in a hybrid environment.
• A valid driver's license and willingness to travel for field visits are essential.
• Creative thinking and a passion for driving sales at the point of purchase.

Benefits

• Our client offers a competitive salary, performance-based incentives, medical aid, and a provident fund.
• Opportunities for professional growth and development within a leading FMCG company are readily available.
• The hybrid work arrangement provides flexibility, and the role is based in the beautiful Paarl, Western Cape, offering a great work-life balance.
• Join a dedicated team focused on achieving sales excellence and driving brand success at the retail level.