Trade Marketing Manager - FMCG Beverages

Placements24; Cape Town; On-site; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Competitive salary and incentives

Health insurance and retirement plan

Opportunities for professional growth

Travel allowances for business trips

Cape Town location with vibrant team

Job summary

Placements24 seeks a seasoned Trade Marketing Manager for a premium beverages client in Cape Town, Western Cape. You will design and execute trade marketing strategies across retail and wholesale channels in South Africa, collaborating with Sales and Marketing to optimize in-store promotions, merchandising, and POS materials.

The ideal candidate has at least 6 years in trade marketing within FMCG, a strong grasp of SA retail dynamics, and strong analytical, budgeting, and relationship-management

Qualifications

• Bachelor's degree in Marketing, Business, or a related discipline.
• Minimum 6 years in trade marketing within FMCG/beverages.
• Proven ability to develop and execute trade marketing strategies in SA retail.
• Strong understanding of SA retail dynamics and shopper behavior.
• Excellent analytical, budgeting, and communication skills.

Responsibilities

• Design and implement trade marketing plans to support sales and drive volume growth.
• Develop in-store promotions, merchandising programs, and POS materials.
• Collaborate with sales to provide tools, training, and support for initiatives.
• Analyze sales data, market trends, and competitor activity to identify opportunities and challenges.
• Manage the trade marketing budget for optimal ROI.
• Build and maintain relationships with retail partners, distributors, and key customers.
• Evaluate program effectiveness and make data-driven recommendations for improvement.
• Ensure brand visibility and correct product placement in outlets per guidelines.
• Stay updated on industry best practices and shopper trends.

Skills

Trade marketing

FMCG

Analytical skills

Budget management

Relationship management

Project management

Travel required

Education

Bachelor's degree in Marketing or related

Tools

MS Excel

PowerPoint

Job description

About the Role

Our client, a distinguished player in the FMCG sector specializing in premium beverages, is actively recruiting a seasoned Trade Marketing Manager. This critical role, based in the picturesque city of Cape Town, Western Cape, will be responsible for developing and executing effective trade marketing strategies that drive sales and enhance brand presence within the retail and wholesale channels across South Africa. You will work closely with the sales and marketing departments to ensure alignment and maximize the impact of in-store activities, promotions, and merchandising initiatives. The ideal candidate will possess a deep understanding of the South African retail landscape, a strategic mindset, and a passion for creating impactful point-of-sale experiences. This is a fantastic opportunity to make a significant contribution to a well-respected brand in a beautiful city.

Key Responsibilities

• Design and implement comprehensive trade marketing plans to support sales objectives and drive volume growth within key accounts and channels.
• Develop compelling in-store promotions, merchandising programs, and point-of-sale materials that capture consumer attention and encourage purchase.
• Collaborate with the sales team to provide them with the necessary tools, training, and support to effectively execute trade marketing initiatives.
• Analyze sales data, market trends, and competitor activities to identify opportunities and challenges within the trade environment.
• Manage the trade marketing budget effectively, ensuring optimal allocation of resources and a strong return on investment.
• Build and maintain strong relationships with retail partners, distributors, and key customers.
• Evaluate the effectiveness of trade marketing programs and make data-driven recommendations for improvement.
• Ensure brand visibility and correct product placement in retail outlets according to brand guidelines.
• Stay abreast of industry best practices and emerging trends in trade marketing and shopper engagement.

Requirements

• Bachelor's degree in Marketing, Business Management, or a related discipline.
• Minimum of 6 years of relevant experience in trade marketing, with a strong focus on the FMCG sector, preferably in beverages or fast-moving consumer goods.
• Proven experience in developing and executing successful trade marketing strategies within the South African retail environment.
• Strong understanding of retail dynamics, shopper behavior, and channel strategies.
• Excellent analytical skills with the ability to interpret sales data and market insights.
• Proficiency in MS Office Suite, particularly Excel for data analysis.
• Strong negotiation and relationship management skills.
• Excellent project management and organizational abilities.
• Creative and innovative approach to problem-solving.
• Must be available to travel as required for meetings and store visits within Cape Town and surrounding regions.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health insurance and retirement plan.
• Opportunities for professional growth and development.
• Travel allowances for business-related trips.
• A vibrant and supportive team culture in a scenic Cape Town location.
• Employee discounts on company products.
• Annual performance reviews with clear career progression pathways.