Trade Marketing Manager - FMCG Retail

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Medical aid and retirement fund

Job summary

Placements24 is seeking an experienced Trade Marketing Manager to drive in-store brand performance and sales growth in Sandton, Gauteng. You will develop and implement strategic store-level marketing initiatives, optimize product placement, and lead cross-functional collaboration with sales and marketing teams.

The role requires 5-7 years in trade marketing or related FMCG roles, strong retail analytics, and a hands-on approach to budgeting and POS execution.

Qualifications

• Bachelor's degree is essential.
• 5-7 years in Trade Marketing, Brand Management or Sales within FMCG retail.
• Strong understanding of retail operations and shopper marketing.
• Excellent analytical, strategic thinking and problem-solving skills.
• Proficiency in MS Office and data analysis tools.
• Exceptional communication, negotiation and interpersonal skills.

Responsibilities

• Develop and execute trade marketing strategies aligned with brand objectives and retail partner needs.
• Analyze sales data, market trends, and shopper behaviour to identify opportunities for improved in-store execution and sales uplift.
• Collaborate with the sales team to implement trade programs, promotions, and merchandising plans at the retail level.
• Manage the development and deployment of POS materials, promotional displays, and in-store advertising.
• Negotiate shelf space, product placement, and promotional activities with retail partners.
• Monitor competitor activities and trade marketing initiatives within the retail environment.
• Develop and manage trade marketing budgets, ensuring efficient allocation of resources and tracking ROI.
• Build strong working relationships with internal stakeholders (sales, marketing, supply chain) and external partners (retailers, agencies).
• Evaluate the effectiveness of trade marketing programs and provide recommendations for optimization.
• Stay current with retail trends, shopper marketing techniques, and best practices in the FMCG industry.

Skills

Trade marketing

Brand management

Sales

Retail analytics

MS Excel

MS PowerPoint

Negotiation

Communication

Team collaboration

Education

Bachelor's degree in Marketing, Business Administration, Commerce

Tools

Excel

PowerPoint

Retail data analysis tools

Job description

About the Role

Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Trade Marketing Manager to drive in-store brand performance and sales growth within key retail channels. This role is based in the bustling commercial hub of Sandton, Gauteng , and focuses on developing and implementing effective trade marketing strategies that enhance brand visibility, optimize product placement, and maximize sales at the point of purchase. The ideal candidate will possess a deep understanding of retail dynamics, strong analytical skills, and a proven ability to collaborate effectively with sales and marketing teams to achieve commercial objectives. This is an exceptional opportunity to influence the retail execution of a diverse range of FMCG products and contribute to the success of a well-established organization in the heart of Gauteng's economic centre. You will be based in sophisticated Sandton .

Key Responsibilities

• Develop and execute comprehensive trade marketing strategies aligned with brand objectives and retail partner needs.
• Analyze sales data, market trends, and shopper behaviour to identify opportunities for improved in-store execution and sales uplift.
• Collaborate with the sales team to ensure effective implementation of trade programs, promotions, and merchandising plans at the retail level.
• Manage the development and deployment of point-of-sale (POS) materials, promotional displays, and in-store advertising.
• Negotiate shelf space, product placement, and promotional activities with retail partners.
• Monitor competitor activities and trade marketing initiatives within the retail environment.
• Develop and manage trade marketing budgets, ensuring efficient allocation of resources and tracking ROI.
• Build strong working relationships with internal stakeholders (sales, marketing, supply chain) and external partners (retailers, agencies).
• Evaluate the effectiveness of trade marketing programs and provide recommendations for optimization.
• Stay current with retail trends, shopper marketing techniques, and best practices in the FMCG industry.

Requirements

• A Bachelor's degree in Marketing, Business Administration, Commerce, or a related field is essential.
• A minimum of 5-7 years of experience in Trade Marketing, Brand Management, or Sales, with a significant focus on the FMCG retail environment.
• Proven track record of developing and executing successful trade marketing plans that have driven sales growth and improved brand performance in retail.
• Strong understanding of retail operations, category management principles, and shopper marketing strategies.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in MS Office Suite (Excel, PowerPoint) and experience with retail data analysis tools.
• Exceptional communication, negotiation, and interpersonal skills.
• Ability to work effectively in a fast-paced, cross-functional team environment.
• Must be willing to travel within the region as needed to visit retail locations.
• Based in or willing to relocate to Sandton, Gauteng , with a hybrid work arrangement.

Benefits

• Competitive salary package commensurate with experience and expertise.
• Performance-based bonus opportunities.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for professional development and career advancement within a leading FMCG organization.
• Exposure to diverse retail channels and innovative marketing strategies.
• A stimulating and collaborative work environment.
• The chance to directly impact brand success at the point of sale in prime retail locations.