Trade Marketing Specialist

Placements24; East London; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Fully remote work arrangement

Health, dental, and vision insurance

Professional development opportunities

Paid time off and company holidays

Job summary

Placements24 is seeking a strategic and creative Trade Marketing Specialist to join a fully remote team. The role focuses on developing trade marketing strategies and in-store campaigns for FMCG brands, collaborating with sales teams and retail partners to optimize shelf space and promotions.

The candidate will analyze market data, manage campaigns and budgets, and drive ROI across channels while leveraging insights to improve shopper engagement in the East London market and beyond.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 4 years of experience in trade marketing within FMCG.
• Proven ability to develop in-store promotions and merchandising programs.
• Strong analytical skills to interpret sales data and trends.
• Excellent understanding of the South African retail landscape and shopper behavior.
• Strong communication and project management skills.

Responsibilities

• Develop and execute innovative trade marketing strategies and promotional plans tailored to specific retail channels and target consumers.
• Collaborate with the sales team to secure optimal shelf space, product visibility, and promotional participation.
• Design and implement effective in-store marketing materials, point-of-sale displays, and merchandising solutions.
• Analyze trade performance data, market insights, and competitor activities to identify opportunities for improvement and optimize strategies.
• Manage the trade marketing budget, ensuring efficient allocation of resources and maximizing ROI on all initiatives.
• Build strong relationships with retail partners, understanding their needs and developing mutually beneficial marketing programs.

Skills

Trade marketing

Analytics

Communication

Project management

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

About the Role

Our client is seeking a strategic and creative Trade Marketing Specialist to join their dynamic, fully remote team. This role is crucial for developing and implementing effective trade marketing strategies that drive sales and enhance brand presence at the point of purchase for their FMCG products. You will work closely with sales teams and retail partners to create impactful in-store campaigns, promotions, and merchandising solutions that capture consumer attention and encourage purchasing. This is an excellent opportunity for a dedicated marketing professional to contribute significantly to brand success in the East London market and beyond, enjoying the flexibility of remote work.

Key Responsibilities

• Develop and execute innovative trade marketing strategies and promotional plans tailored to specific retail channels and target consumers.
• Collaborate with the sales team to support their efforts in securing optimal shelf space, product visibility, and promotional participation.
• Design and implement effective in-store marketing materials, point-of-sale displays, and merchandising solutions.
• Analyze trade performance data, market insights, and competitor activities to identify opportunities for improvement and optimize strategies.
• Manage the trade marketing budget, ensuring efficient allocation of resources and maximizing ROI on all initiatives.
• Build strong relationships with retail partners, understanding their needs and developing mutually beneficial marketing programs.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in trade marketing or a similar role within the FMCG industry.
• Proven experience in developing and executing successful in-store promotions and merchandising programs.
• Strong analytical skills with the ability to interpret sales data and market trends.
• Excellent understanding of the South African retail landscape and shopper behavior.
• Strong communication, project management, and interpersonal skills.

Benefits

• Competitive salary and performance-based bonus.
• Fully remote work arrangement, providing excellent flexibility.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and continuous learning in marketing.
• Be part of a collaborative and innovative team working on leading FMCG brands.
• Generous paid time off and company holidays.